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POOL & SPA INDUSTRY


Selling The Benefits And Maximising The Rewards!


THE 2014 SPATA AND BISHTA AWARDS ARE AN OPPORTUNITY TO CELEBRATE SOME OF THE MOST INNOVATIVE SWIMMING POOL, HOT TUB AND SPA COMPANIES WITHIN THE INDUSTRY, BUT WHAT’S MORE, THE AWARDS PROVIDE A PLATFORM FROM WHICH TO AMPLIFY OUR CONSUMER MESSAGE AND ULTIMATELY DRIVE MORE SALES FOR THE INDUSTRY


trengthening the PR and Marketing function for the benefit of both trade associations and the wider industry, both SPATA and BISHTA have benefited from PR and Marketing opportunities provided through Sallie Golding (BSPF – PR & Marketing Manager), working for Pool Industry Promotions (PIP) promoting the best examples of design, construction, installation and innovation, along with recognising individuals for their respective contributions to the industry. This year SPATEX moved to its new location at the Ricoh Arena, Coventry, which provided exhibitors and visitors with a fresh trade show, that was bigger and better than ever before. The SPATA/BISHTA awards (held


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at the Gala dinner at SPATEX) provided a fantastic platform to showcase products and services to the industry and (with Sallie Golding on board) both SPATA and BISHTA have been tirelessly promoting the industry through the trade press, the wider industry, national and local consumer press and media to maximise the potential. News of the impact of this year’s awards PR has been very exciting; SPATA/BISHTA members are already reporting success stories, including new sales enquiries and one member who received a letter of congratulations from their local MP! The big winners of the night for SPATA were John Preston Pool & Spa Services, who picked up ‘The Dick Millward Trophy for Pool Contactor of the Year’. John Preston


Pool & Spa Services, a swimming pool and hot tub contractor from Preston, Lancashire, scooped five gold, five silver and four bronze awards. Collecting their awards on the night (along with his team) was Matthew Coxhead (General Manager) at John Preston Pool & Spa Services, who said: We are absolutely delighted to have picked up so many awards at this year’s SPATA awards. To be honoured with both the Pool Contractor of the Year and the Indoor Pool of the Year Awards is especially satisfying. It’s been a fantastic night for us, picking up 16 awards is a great testimony to our team’s dedication and professionalism.” BISHTA acknowledged it’s own stars with Hydropool UK scooping five awards.


John Preston Pool & Spa Services were the big winners on the night winning sixteen SPATA awards


34 April 2014 SPN


BSPF Managing Director Chris Hayes (left) with Patrick Thorpe having been recognised with an ‘Outstanding Service to Industry’ award


www.swimmingpoolnews.co.uk


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