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Flapjacks for taste


Whey and Oat Crisp Flapjacks are the latest product from The Protein Works. Made from 100 per cent whey isolate, the flapjacks are formulated to provide protein content as well as being tasty. Co-founder Nick Smith said: “We purposely set out to make a bar that was unrivalled in terms of protein content, texture and taste.” The Whey and Oat Crisp Flapjacks are available in Dark Choc Chunk and Cherry Almond varieties.


fitness-kit.net KEYWORD Protein Works


Bare Naked nutrition


Bare Naked Foods has introduced protein noodles to extend its range of low carb, gluten-free products for weight management and fitness training. Available for gyms to retail and serve in their cafes, the Bare Naked Protein Noodles contain 16 calories per 100g, and are made using the Asian- grown Konjac plant. “Protein Noodles from Bare Naked Foods are for fitness enthusiasts and athletes to increase their protein intake whilst keeping an eye on the carb content”, said Ross Mendham, managing director of Bare Naked Foods. “However, protein is also crucial for those people looking to lose weight. The fewer calories a person consumes, the more calories should come from protein to prevent the body from consuming muscle mass for energy.”


fitness-kit.net KEYWORD Bare Naked


Have your seconds First


Protein First has developed a range of protein ice creams with help from food industry experts and Teesside University. The ice creams are fortified with vitamins and minerals and are available in three flavours, French Vanilla, Wild Strawberry and Chocolate Hazelnut. Graham Woods, managing director of Protein First said: “The whey protein isolate in our ice cream is an excellent source of all the essential amino acids and the richest source of branched chain amino acids, which are particularly important for muscle protein synthesis and ensure it is rapidly digested and absorbed by the body, making our ice cream the ideal protein supplement post exercise.”


fitness-kit.net KEYWORD Protein First


Hyperice launches Ice Compression Technology


Hyperice USA has created a two- part system for treatment of sports injuries. Available for gyms to retail, the Hyperice device is composed of an ‘Ice Cell’ and a ‘Compression Wrap’, that work together to combine compression and cold therapy. Ice is loaded into the cell and as it melts, pockets of air build up, creating a barrier between the ice and the


94 Read Health Club Management online at healthclubmanagement.co.uk/digital


compression wrap. The compression wrap maintains pressure on the ice and forms a cast around the injured areas. There are five Hyperice products in the range: Utility, Shoulder, Extended Shoulder, Knee and Back. Hyperice is represented in the UK by Solutions for Sport.


fitness-kit.net KEYWORD Hyperice March 2014 © Cybertrek 2014


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