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MiTonics shakes it up


MiTonics’ recovery shake-dispensing machine system is to be rolled out across RFL Management clubs, thanks to a successful trial at its Marlow club in Buckinghamshire. Since the club switched to MiTonics, its daily sales of protein shakes have increased from five to 20. MiTonics, which is also available in Nuffield Health gyms, mixes a tailored protein shake according to the training goal and lean body mass of the individual gym member. Options include Lean Performance designed for tone and definition, Muscle Gain, designed for size and strength, and Diet Meal Replacement which is designed to help members with their weight loss.


fitness-kit.net KEYWORD MiTonics


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Body Plus meals sign new deals


Body Plus Nutrition has announced a new deal with Nuffield Health and Soho Gyms to supply its range of nutritionally balanced, pre-packed ready meals into the chains. The brand has also added new products to its weight loss range and is introducing a new menu change for customers every eight weeks. It offers four ranges: Body Plus + designed to support diets that target muscle gain, Body Plus =, designed to support diets that target maintenance; Body Plus-, designed to support diets that target fat loss and Body Plus V, designed to support high protein vegetarian diets. Body Plus Nutrition meals retail at £4.99.


Maximuscle gets a rebrand


Sports nutrition brand Maximuscle, part of GSK, has been renamed Maxinutrition as part of a long term strategy to broaden the relevance and appeal of protein. The traditional Maximuscle products will be rebranded and divided into four ranges: Recover and Rebuild; Mass and Size; Strength and Power; and Lean Definition. The rebrand is supported by a consumer campaign, feedyourmuscles, which uses real people to demonstrate the difference protein makes to them when they exercise.


fitness-kit.net KEYWORD GSK


Multipower Sportsfood’s light protein drink


fitness-kit.net KEYWORD Body Plus Nutrition


fitness-kit.net KEYWORD Multipower


92 Read Health Club Management online at healthclubmanagement.co.uk/digital


European Sports Nutrition Company Atlantic Multipower has developed Fit Protein Lite, with 80 per cent fewer carbs and sugars than Multipower’s original Fit Protein drink. Containing 40g of milk protein, Fit Protein Lite is a low carb, low fat protein shake formulated to support muscle building, recovery and losing weight. Fat content is 1g per bottle and the drink supplies muscle building proteins and nutrients for after workouts or as a meal replacement. The drink retails at £3.85 for a 500ml bottle and comes in chocolate, vanilla and strawberry flavours.


March 2014 © Cybertrek 2014


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