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The show fl oor, spread over numerous halls, will showcase new product launches and demos to over 100,000 visitors


year – an interdisciplinary convention organised by the Springer Medizin internet portal and the publisher Ärzte Zeitung Verlags-GmbH, and sponsored by the German Sport University Cologne and the German Society for Sports Medicine and Prevention (DGSP). Similar ‘exercise is medicine’ themes


will be picked up on Physio Day on 5 April, and at the workshop on Health Management at the Workplace on 3 April. The focus of Physio Day – jointly organised by Thieme Medical Publishers and advanced training provider FiHH Das Fortbildungsinstitut – will be on health-orientated sports physical therapy. The workshop on Health Management at the Workplace will be organised by the German Association for Health Management at the Workplace (BGM).


Integrated health & fitness FIBO’s reinforced orientation toward health topics continues at the trade fair, with Hall 7 set to focus on health topics. Along with FIBOmed, this Hall will be positioned right at the intersection of fitness and health. Here, visitors will see targeted, certified products designed specifically for the healthcare market. These will be complemented by special exhibition areas – the ‘Active Office’ and a ‘Measuring Devices and Diagnostics’ zone – as well as a 200sq m


March 2014 © Cybertrek 2014


show entitled ‘The physical therapy office of the future’.


Functional training Interest in functional training and group fitness continues unabated at gyms – reason enough for FIBO to further expand this area of the show for 2014. In Hall 9a, exhibitors will showcase new products for this free-moving, three- dimensional style of training, including brands such as Transatlantic Fitness, Les Mills and Escape Fitness. The FIBO Functional Forum, featuring


IFAA and Perform Better – also located in Hall 9a – is a new addition presenting the functional training trend through expert lectures and both theoretical and practical training sessions. This new forum is already generating


high levels of interest among gym operators, as Partrick Arntzen of City Fitness says: “We still consider functional training and boxing to be major trends. We’re excited to fi nd out what kinds of innovations we’ll see in this area at FIBO this year.” Stephan Schulan of Jumpers Fitness


echoes this sentiment: “FIBO gives me a concentrated overview of the most important innovations in fi tness equipment, including functional training.” And Timo Becker from the body + soul Group adds: “I’d like to fi nd out more about trends like cyber fi tness, and


functional and athletic training, and even fee-based small-group activities.”


FIBO Innovation Award As every year, a key focus across all areas of FIBO will be to draw attention to the latest, most innovative product developments on show from around 700 international exhibitors. Some of these products will be in the limelight on the Friday of FIBO, as the winners of the FIBO Innovation Award. For the fi rst time, awards will cover fi ve categories: Training Equipment for Fitness, Rehabilitation and Prevention; Health Promotion; Interior & Design; Training Concepts; and Wellness & Beauty. ●


FIBO – facts & fi gures


Dates: 3–6 April 2014 Venue: Exhibition Centre Cologne, Germany Opening times: 9.00am–6.00pm daily For more information or to register for tickets for the trade show, visit www.fi bo.de To buy tickets for the European Health & Fitness Forum, visit www.fi bo.de/ehff


Read Health Club Management online at healthclubmanagement.co.uk/digital 87


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