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EVENTS SHOW PREVIEW


FIBO 2014 L


ast year’s move to a new location in Cologne saw the birth of an even grander scale FIBO: an exhibitor increase


of 10 per cent, a floor space expansion of 20 per cent and a visitor boost of over 30 per cent delivered an event far beyond what anyone had projected or


We take a look ahead to FIBO 2014 – the world’s largest fitness trade fair for fitness, wellness and health – which takes place in Cologne, Germany, next month


planned for. Instead of the expected 80,000 visitors, more than 100,000 attended FIBO 2013. This year’s FIBO, taking place on


3–6 April in Cologne, will be ready for similar visitor numbers. FIBO director Ralph Scholz says: “We’ll offer our trade visitors a much clearer structure at the


trade fair, and this year we’ll address gym owners in an even more targeted way through ‘FIBO Expert’ in Halls 6–9.”


Exercise is medicine When physicians and physical therapists used to run into traditional gym operators, both sides were worlds apart. But times have changed, and mutual reservations have declined significantly. This coming together of the two worlds – medical and fitness – is a development that will be given even more weight at this year’s FIBO. The theme of ‘Fitness creates health’


will be evident both across the congress and the conference programme – which are dominated by exercise medicine and therapy – and the trade fair, which this year will adopt a more issue-orientated, specialised, technical structure. “We’ve worked hard to present the fi tness and health segments more strongly as an internally connected unit,” says Scholz. The second FIBOmed Congress,


One of the FIBO halls will showcase the latest in functional training kit INAUGURAL FIBO-EHFA CONGRESS


On Wednesday 2 April – the day before the trade fair opens its doors – FIBO and the European Health & Fitness Association (EHFA) will jointly host a brand new summit for the European fi tness industry. The inaugural European Health & Fitness Forum – entitled


Europe Active 2025 – will look at how fi t and healthy Europe will be in the year 2025. How can exercise be encouraged? What will be the role of new technologies within the fi tness sector, and what can the health system and policymakers bring to the table? One of the items on the agenda will be the presentation


of the ‘Plan for Growth / Europe Active 2025’ study, which describes the demographic, health-related and economic trends across Europe and looks at the role of fi tness for the


population. The goal is to raise the number of gym members from around 44 million currently to 80 million by 2025. Key fi ndings of the new EHFA / Deloitte study – the


European Fitness Market 2014 report – will also be presented, as will the results of a practical study conducted among 2,600 participants in the UK, entitled ‘The scientifi c proof that exercise works in practice’. Other topics of discussion will include the positive


economic effects of regular physical activity, with special attention given to the issues of fi tness training for the 50-plus age group, as well as for overweight and adipose children and adolescents. Participation at the Congress requires a separate registration – see www.fi bo.de/ehff


86 Read Health Club Management online at healthclubmanagement.co.uk/digital March 2014 © Cybertrek 2014


taking place on 4–5 April, is a prime example, with its theme of ‘Exercise is the medicine of the 21st century’. This year’s Congress follows on from the success of the inaugural event last


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