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PRECOR PROMOTION A Journey into Strength


We discovered people weren’t afraid of strength training, they were afraid of the machines. Meet the first serious strength line designed to be more inviting than intimidating...


The Discovery Strength Series is a complete range of selectorised and plate-loaded machines


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recor’s commitment to resistance training was made clear with the 2010 opening of its 230,000 sq ft dedicated strength factory in North Carolina, USA, which houses an independent design, engineering and


product management team focussed exclusively on strength. And with more exercisers relying on conventional strength


training to achieve their fi tness goals than ever before* it’s easy to see why strength is such a focus for Precor. “We’re extremely fortunate to have such a wealth of


experience within the strength development team,” said Chris Torggler, Senior Vice President and General Manager of Precor Strength. “The mechanical engineers and product managers have over 100 years of combined industry experience, which is highly evident in the level of detail applied to the design of our premium range, the Discovery Strength Series.” The Discovery Strength Series, a complete range of


selectorised and plate-loaded machines, has been designed to cater for all exercisers, from just 5’ to 6’7” tall, and from the newest member to the strongest alike. From the QR codes linking to ‘how-to’ videos to the low starting weights and gas-assisted seat positioning, the attractive, biomechanically- designed stations deliver performance, reliability and ease-of- use, whatever a members’ favoured strength training method. This month sees the launch of fi ve new pieces. “From the


fi xed movement pieces, enabling new exercisers to work out with confi dence, to the converging and diverging stations, which improve our offering for more experienced users, the new pieces complete the range, taking members on a three- stage journey into strength training,” says Torggler.


Stage 1: Fixed movement selectorised: Fixed movement machines encourage proper technique, which reduces injuries, and ease of use and educating the user is paramount. Precor took inspiration from consumer products, having observed people using their smart phones.


March 2014 © Cybertrek 2014 “We focussed on taking away the intimidation, and making


the equipment inviting, and intuitive. We even incorporated easy to understand graphics and QR codes that enable members to view short instruction videos,” continues Torggler. Translucent shrouds allow light to pass through, making the strength environment appear more open, and enabling the user to see the weight moving, while giving enough privacy to ensure others can’t see what they are lifting. Uniform weight stack heights give clear, consistent lines of sight across the gym.


Stage 2: Selectorised converging and diverging: The independent moving arms and converging/diverging movement patterns on Precor’s new pieces are ideal for exercisers confident with fixed resistance stations. The progressive Advanced Movement Design (AMD) platform


challenges the body by engaging more muscles to functionally develop strength and stabilise movement patterns. Users will experience more freedom and better results as they work their muscles through a greater, more natural range of motion.


Step 3: Plate loaded stations: Whilst the entire Discovery Series has been designed to provide an authentic experience for even the most serious strength exerciser, Precor’s plate-loaded stations offer the most advanced workout capabilities. The contemporary line combines all the foundational performance elements demanded from a strength range, and is designed with independent arm resistance and converging and diverging movement paths that provide a greater range of motion and usage of muscle groups.


For further information on the Discovery Series Strength Line visit www.precor or call 01276 404900


*A recent study by IHRSA states over 2.5 million exercisers are regularly using strength training Read Health Club Management online at healthclubmanagement.co.uk/digital 75


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