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MATRIX PROMOTION


mPower connects users to people and content they care about; engaging and motivating, while providing tools to help achieve goals


incorporates Matrix Fitness Asset Management, with features including a customisable facility calendar, online service portal, and multiple facility management options. We also introduced mPower


Integrated Technology Solutions; an assortment of fi tness equipment, hardware, software, and connectivity options that form the foundation of our new solution-centric approach to fi tness. Aside from the technological


developments, we’ve introduced new cardio bike designs for the Upright, Recumbent, and Hybrid Series.


What about distribution and getting your products on-site in the UK? Any developments there? As a multi-national group with sourcing across the UK, Asia, and the USA, we already manage a sophisticated supply chain infrastructure, but we’re not a company to rest on our laurels. We’ve just completed a new assembly and logistics warehouse in Essex to support our planned future growth, and will begin building an additional assembly/ finished goods warehouse hub in the North Midlands at the end of 2014.


What happens if something goes wrong, once the products have been delivered? We’ve got the service infrastructure to deal with it, with a team dedicated to


providing the best after sales service and standard warranty in the industry. One of the key things to differentiate us from our competition is the fact that we own or have exclusivity on our service centres – we have seven service hubs nationally, and house over £1m of spare parts in the UK – so again we control the process. We’ve got big growth plans for 2014, so we’re investing in even more recruits to ensure we maintain our excellent service track record.


How does your involvement with customers extend beyond the sale? We’d like to think that all of our customers will be with us long-term, but this needs to be justifiable. Fortunately we have plenty of good reasons for them to keep coming back!


“Built exclusively for the fitness arena, the revolutionary 7xi true app interface


offers a refined user experience”


Our marketing support is just one


example. The key thing is that every offer is bespoke - everyone wants their business to stand out from the competition, so why would they choose a generic marketing package? It may sound a cliché, but we work with our customers to really understand their business, enabling us to provide comprehensive marketing and PR support that will truly make a difference. Our training and education style is


unique in the industry too, as we ‘upskill’ rather than ‘upload’ information. This means equipping and exciting teams with knowledge, confi dence, and an understanding of how to optimise use of equipment, to the benefi t of members and operators long after installation. ●


To discover more about Matrix Fitness, contact us at: TEL: 0800 389 6078 WEB: matrixfitness.co.uk EMAIL: info@matrixfitness.co.uk TWITTER: @MatrixFitnessUK FACEBOOK: MatrixFitnessUK


‘Life’ tests simulate the harshest conditions at the Matrix Fitness laboratory 68 Read Health Club Management online at healthclubmanagement.co.uk/digital March 2014 © Cybertrek 2014


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