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Stringent quality control procedures at the Matrix factory in Taiwan ensure customer and industry standards are met


Why are people so important? It’s a lot easier to replicate something tangible, such as a product or service offering, than the person who delivers it. Innovation is obviously important – but it’s the people who have the ideas, and develop the products. Plus from a sales point of view, the age-old adage ‘People buy people’ also stands firm. Basically it’s people that make the difference.


How much impact does the global team have on business in the UK? Quite simply, we wouldn’t be here without them. Our vertically integrated brand portfolio means many key components in our products come from one of our own factories, giving us greater control over how they’re designed and built.


Does keeping everything in-house mean you’re in danger of being a


‘Jack of all trades’? We know where our strengths lie, so when someone else does it better, we forge strategic alliances that allow us to deliver the most innovative and highest


March 2014 © Cybertrek 2014


quality products and services, with the best total cost of ownership… while retaining control. Our partnership with the Indoor Cycling Group (ICG) is one example of this. The recently launched IC3 Indoor Cycle features our most advanced and strongest frame, along with increased flywheel inertia, superior adjustment, handlebar ergonomics, our industry-leading Poly-V Belt drive system, and an enhanced Q-factor. In a similar vein, our acquisition of


Magnum Fitness, the manufacturer and marketer of high quality performance strength equipment, based in South Milwaukee, USA, has enabled us to fi ll a specialist area in our strength portfolio.


What else is new product-wise? Technology was central to product development in 2013, starting with the launch of the revolutionary 7xi App interface console. Built exclusively for the fitness arena, this true app interface offers a more refined, easy-to-use, and exercise-friendly experience for users, with quick access to social media and web content. The console also


Read Health Club Management online at healthclubmanagement.co.uk/digital 67 In-club branding at Eden Fitness


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