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FUNCTIONAL TRAINING


Advice from the suppliers


Free taster sessions are a good way to spark interest


GRANT POWLES


Technogym UK: Senior master trainer


To run functional training successfully, clubs need to educate staff who must then educate and engage end-users. Dedicate time and resources to training staff for at least a day on any new functional training solution. It’s surprising how often this is overlooked. Training allows your team to


fully understand the equipment’s potential, to explore the tools, create programmes together, think about how to adapt them to different member groups, and explore how to sell functional training in to members. Nominate a team member to


champion a programme or group of programmes. This gives them an opportunity to lead sessions, train other trainers, lead outreach efforts to prospective clients and become the go-to expert within the facility. Drive member engagement


through interaction with trainers, talking them through the benefi ts of functional training and showing them how it will help them reach their goals. Functional training is understood best by being experienced personally, so free taster sessions or short classes are great ways to demonstrate its benefi ts and get members engaged. Explore as many formats as


possible, from one-to-one training to small or large groups, boot camp and more. In the fi rst few weeks of your launch, explore all these options to encourage participation. Harness the power of creativity and collaboration by building a sharing environment with staff trying new ideas, programmes and engagement techniques. For example, the group- ex team could use the functional area as an add-on to their classes.


But if you’re going to change MARK LAWS


Jordan Fitness: Training academy manager


The main barrier for functional training is simply getting people to change their way of thinking and their habits. However, with a skilled and well-educated trainer, it’s possible to change even the most stubborn of clients, which in turn will change their results for the better.


someone’s 25-year routine of walking on a treadmill for 30 minutes followed by 500 crunches, you need to explain how it will benefi t them. This only comes through education, so it’s crucial for staff to attend as many workshops, seminars and certifi cations as possible. In order to make functional fi tness


successful, you need to make it as easy as possible for people to take part, make it fun and get their attention. While you have their attention, use your skills to explain why and how it will work.


SUE WILKIE


Physical Company: Education co-ordinator


Functional training is versatile, but it doesn’t offer a ‘one size fits all’ approach. There’s a vast range of equipment, and some of it works well for some people


64 Read Health Club Management online at healthclubmanagement.co.uk/digital


but not at all for others. It’s therefore important for clubs to offer an individual programme for each member based on an assessment of their needs and their goals. To do this effectively, staff education is key, ensuring the right tools are used and the right programme put together for each individual. Meanwhile, offering a beginners’ class is a good way to introduce a select amount of kit and give individuals a foundation knowledge. ●


March 2014 © Cybertrek 2014


You need to really sell the benefits to get people to change their routine


And this is what the suppliers say about driving usage…


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