This page contains a Flash digital edition of a book.
HEALTH CLUB MANAGEMENT WELCOME TO


Health Club Management is IHRSA’s European Strategic Media Partner


p56 Our new management series kicks off with a look at strategy


p80 The wellness-focused buildings of the future


p20 Fitmob launches with a twerking-based workout CONTENTS


05 Editor’s letter The health and fitness sector is being presented with a once in a lifetime opportunity to create ‘wellness cities’, says Kate Cracknell


08 Letters The ‘Fat v Sugar’ programme on the BBC made good TV, but was it yet another unbalanced view of dieting, asks Debra Stuart of Premier Global


12 News round-up Pure Gym and The Gym Group eye up a merger, ukactive report highlights inactivity crisis, GLL acquires Sporthouse, and Fitness Industry Education opens a new £1.2m London training academy


20 International news New Fitmob concept launches in California, while the first Daily Fitness Olga Šípková franchise club opens in Prague


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23 People news Innes Kerr to head up énergie in Ireland, and Ceri Lewis joins SportsArt Fitness


24 IHRSA update Pep Viladot of Holmes Place presents an update on the fitness club market in Spain


28 ukactive update David Stalker, CEO of ukactive, on the findings of its groundbreaking report into physical inactivity


31 Diary dates This month sees IHRSA in the US, and the International Fitness Showcase in Blackpool, UK


32 Everyone’s talking about... Universal appeal How can we broaden the appeal of health clubs to all socioeconomic groups? Are we trying hard enough?


Read Health Club Management online at healthclubmanagement.co.uk/digital


34 Interview Andrew Cosslett The CEO of Fitness First talks to Kate Cracknell about putting behavioural psychology at the heart of the business, in a £270m repositioning and rebrand


40 Meet the Millennials Vera Kiss of The Futures Company unmasks the Millennial generation and explains what you need to know to be relevant to this market


44 Active ageing Can mainstream fitness clubs cater for the over-50s market, or are standlone, niche clubs a better solution? Kate Cracknell reports


52 Take your leave In the final part of his series looking at member retention, Dr Paul Bedford takes a look at the reasons why members leave


March 2014 © Cybertrek 2014


p86 Fitness, fun and new product launches at FIBO 2014


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