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News and jobs updated daily on www.healthclubmanagement.co.uk Edited by Kate Cracknell. Email: katecracknell@leisuremedia.com New partnership to revitalise GX


The French launch event, held at at the Grand Palais in Paris, included a four-hour exercise marathon


Reebok and Les Mills have officially launched their five-year partnership – originally announced late last year – with a series of global kick-off events taking place in locations including Dubai and New Zealand. The latest took place in Paris, at the Grand


Palais, and saw more than 5,000 attendees take part in four hours of Les Mills classes, from Bodyattack and HIIT format Les Mills GRIT to the new Bodyvive Active concept. Between classes, a fashion show displayed the new Reebok-Les Mills collection of fitness apparel, available to instructors and the public. Reebok has only three global partnerships:


CrossFit, Spartan and now Les Mills. The new Les Mills partnership has been struck with a view to reinvigorating the group exercise category and


ties in with this year’s 25th anniversary of Step, which is set for a return to the limelight. The joint venture aims to leverage the


power of the Reebok brand and Les Mills programming to help more people ‘fall in love with fitness’, including driving awareness and penetration of Les Mills in the B2C market. At the same time, it aims to grow subscription to Reebok One – Reebok’s social network for fitness professionals – with Les Mills instructors becoming Reebok ambassadors. Further large-scale public events are scheduled


to take place this year, including four Les Mills GFX events in the UK. The ‘celebrations of fitness’ are designed to show the public how easy and fun a healthy lifestyle can be. Details: http://lei.sr?a=J8c8c


New health club offering for Kosovo


FiveStar Fitness Club has opened its doors in Kosovo, in the capital city of Prishtina. Set high on a hill overlooking the city, the


1,200sq m club cost over €1m to build. The 750sq m gym has been kitted out with 120 units of Precor CV and strength equipment, and features Preva networked fitness. Gantner RFID technology is used to


integrate club entry, lockers, vending machines and showers, as well as access to Preva Personal Accounts – a member’s personalised exercise tracking account – all via one wristband. The first fitness centre to be built since the war, and founded on a positive


March 2014 © Cybertrek 2014


relationship between a Serbian distributor and a Kosovo businessman, the new gym has become the ‘in’ place to be seen in the city – particularly the café, which hosts regular DJ nights, with music playing from a custom-built DJ booth made to resemble a Precor Discovery Strength unit. The club is using social media to encourage


membership sign-up and has recorded a YouTube video featuring Kosovo celebrity singer Dafina Zeqiri, known as Duffye, which promotes the benefits of Preva Personal Accounts – see: http://lei.sr?a=D1o2m Details: http://lei.sr?a=Y6d5R


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