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UPDATE


Water Babies announces tie-up with Total Fitness


Infant swim school Water Babies has announced a new partnership that will see a new scheme offering classes at all 16 Total Fitness gym sites in the north of England. The two companies have joined forces


to complement each other’s existing swimming programmes, aiming to provide quality-assured swimming instruction from birth, with a clear structure of progression. Youngsters who have completed the


ASA-accredited Water Babies baby and toddler programmes will now be able to progress into the Total Fitness Swim Academy for children aged four and upwards. Details: http://lei.sr?a=S6s7x


Budget fitness club operators Pure Gym and The Gym Group have announced plans to merge, pending regulatory approval. The deal marks the union


of two of the leading brands in the competitive budget club sector, who have been jostling for market share. As part of the merger,


Pure Gym’s Peter Roberts will become executive chair of the new group, while The Gym Group’s John Treharne will be chief executive. It will combine Pure Gym –


UK NEWS Budget rivals hatch merger plan


John Treharne will be chief executive of the new company


owned by CCMP Capital Advisors, LLC – and The Gym Group, owned by Phoenix Equity Partners and Bridges Ventures. The two companies will continue to operate


independently until regulatory approval and completion terms are finalised. Financial terms will not be disclosed.


DLL head of health and fitness Rob Beale


DLL launches interactive health and fitness website


David Lloyd Leisure (DLL) has created a new online health and fitness resource offering expert advice and demo videos to help people achieve their fitness goals. The Engine Room website has been


designed around a principle of three Fs – fitness, fuel and focus – aiming to circumvent fads and quick-fix diets by offering a sustainable approach to achieving a long term healthy lifestyle. Hosted by experts, the videos appear on


the Engine Room website and Youtube. Details: http://lei.sr?a=w9T9c


Fitness suite revamp at Nottingham water centre


The National Water Sports Centre (NWSC) in Nottingham is to unveil its new gym as part of a £500,000 redevelopment. Redevelopment of the main sports


building and the installation of new Life Fitness equipment in the gym was overseen by operator Serco on behalf of Nottinghamshire County Council. Equipment provider Life Fitness


incorporated several product ranges into the design, with various resistance and CV equipment from its product range. Details: http://lei.sr?a=Q8e6Y


12 Fitness Date Club launches UK-only website


With Valentine’s Day a now fleeting memory, an international dating website is vying for the hearts of UK fitness enthusiasts with a brand new launch. Fitness Date Club, which


aims to link health-minded singletons predominantly from the UK, US, Germany, South Africa and Sweden, has launched a new site exclusively for UK-based users. The site encourages


members to use gyms, fitness centres or sports clubs as a platform for dating activities, with the idea that people can stay fit, enjoy their hobbies and meet new people all at the same time. Aside from its dating focus, the site also


promotes healthy living through a recently added blog featuring articles on nutrition,


Martin Dagger built the site based on his dating experiences in Sweden


yoga, running, bodybuilding, and training tips. According to founder Martin Dagger, the


UK’s commitment to wellbeing is strong enough to merit a stand-alone offering for the country’s lonely (albeit extremely healthy) hearts. Details: http://lei.sr?a=x7B5X


Xercise4Less creates specialised training programmes


Budget gym operator Xercise4Less is attempting to differentiate itself from low- cost rivals by launching its Eat Clean Train Dirty project to help members achieve results. This project includes the launch of four six-week training programmes which cover


Read Health Club Management online at healthclubmanagement.co.uk/digital


the main goals for members wanting to join the gym: Get Strong, Get Ripped, Get Fit, Get Trim and Get Toned. Members can buy the programmes in


club for £1.49 or online for 99p. Details: http://lei.sr?a=n3Y8u


March 2014 © Cybertrek 2014 “We want to continue expansion across the


UK and will look to open in excess of 30 gyms per annum, pending regulatory approval,” says Treharne. “Research shows the UK market still has scope for growth – certainly compared to the US and Germany – so we hope to capitalise on that.” Details: http://lei.sr?a=g7r7v


PHOTO: SHUTTERSTOCK.COM/WAVEBREAKMEDIA


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