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“No-one can quantify how often and for how long the UK’s
almost 8 million gym members work out”
On a more positive note, in the private
sector, the October 2013 issue of Health Club Management investigated the growth of microgyms – a niche market driven by consumers who crave a better, higher quality experience and who are prepared to pay for it. This adds considerable value to the overall industry and, although we cannot yet quantify the size of this sector in terms of usage, a new app – possibly booking-enabled – will inevitably come along that can do so. My personal microgym favourites are
HeartCore and Boom Cycle, located just a millisecond from the Google Campus, which is full of start-ups creating yet more disruption for the industry.
FOR FURTHER INFORMATION
The annual State of the Fitness Industry Report is published by independent analyst for the industry The Leisure Database Company, which compiles the report from a comprehensive review and audit involving individual contact with all sites. Email David@theleisuredatabase.com Twitter @davidmintonTLDC