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The Speedo Fit app allows you to fi nd a pool, record your activity, share your achievements and issue a challenge to other app users


community can see I’ve been active and that I’m taking care of my health. In turn, they become motivated, and the idea that health is wealth becomes a common language that will begin to transform lifestyles. These trends are being advanced


through consumer adoption and will soon pass into the hands of the many who are not currently members of a fi tness facility.


Industry growth But although many remain non-members for now, the good news is that 12.6 per cent of the UK population are now registered as members of a private health and fi tness club or a publicly-


www.healthclubhandbook.com


owned facility, compared to 12.1 per cent the previous year. This is the conclusion of the 16th


annual State of the Fitness Industry Report, compiled and published by The Leisure Database Company. The report’s detailed snapshot of the industry gives some well- deserved good news and highlights some concerns about the future. The UK has 6,019 fi tness facilities,


including 167 new sites opened in the 12 months to March 2013. This was more than previous yearly openings, up from 163 in 2012, 149 in 2011 and 122 in 2010. This year it was the low-cost clubs that drove the expansion, which in turn


grew the membership and swelled the value of the overall UK fi tness sector to £3.92bn. But low-cost sites could not have achieved this growth without some very clever technology. A traditional sales team, for example, could not sign people up on Christmas Day or take over 2,000 new members in one day at a single club. The low-cost operators’ hi- tech systems can and do just this, which will encourage the rest of the sector to remain customer-focused at all times. The low-cost private sector now


accounts for 6 per cent of the private market in terms of clubs, and 14 per cent of the private membership. However,


Health Club Handbook 2014 61


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