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CONTENTS


p222 Plan ahead with our list of events for 2014


p28 Key consumer trends, from Crowd Shaping to the Internet of Caring Things


FACTS & FIGURES Key statistics for the UK, European and global health and fitness markets. Quantifying the world’s health crisis. And the fitness technology boom put into numbers


06


INDUSTRY INSIGHTS Fitness Foresight 2014 Fitness Foresight™ from Health Club Management outlines some of the key trends, influences and opportunities for the fitness sector moving forward


12 52 22


Health & wellness From laughter as medicine to wellness hotels, Camilla Parke of The Futures Company looks at some of the trends set to shape the wellness sector in the coming year


28 32 36 40


On trend Henry Mason of trendwatching.com outlines the key consumer trends for the fitness sector to run with in 2014


Hi-tech future From activity trackers to fitness apps, we round up some of the technology that’s set to change the way we work out


2014 predictions What does 2014 hold in store for the health and fitness sector? Our panel of experts offer their views


Embracing health 2014 will be the year that operators decide whether they want to play a recognised role within the health sector, says ukactive’s David Stalker


4 Health Club Handbook 2014 64 68 48 44


European perspective EHFA’s Cliff Collins gives details of EU initiatives that will impact the fitness sector in 2014


Global perspective IHRSA’s expert panel on the forces that will shape the fitness industry around the world in the coming year


Spa Foresight 2014 Spa Foresight™ from Spa Business magazine offers health club spa operators insights into the trends that will shape their business in the future


RESEARCH ROUND-UP Growth opportunities Mintel’s latest research highlights opportunities to further extend the sector’s reach. Michael Oliver reports


56 60


Sector snapshot From wearables to measuring participation, microgyms to the emergence of the public sector, TLDC’s David Minton offers insights based on the latest State of the Fitness Industry Report


Attention retention Think retention was bad before? It’s now worse than ever, according to new research from Dr Paul Bedford


Stay or leave? New research by Mike Hill of Leisure-net Solutions – conducted exclusively for Health Club Management – investigates why members leave clubs, and how well operators manage the leaving process


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