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FEATURE


WHO’S WHO


Sports & Leisure Group/ Oneness Holding


Address P/A Family Fitness Laren, Schapendrift 62, 1251 XH Laren NH, the Netherlands


Web


www.capitalsports.nl www.familyfitness.nl / www.slg.nl


Strata Holding


Address Mytnaya ul 30-1-50, Moscow, Russia Email Web


info@strata.ru


www.strata.ru www.orangefit.ru www.cityfit.ru


COMPANY PROFILE Sports and Leisure (S&L) Group/Oneness is owned by founder and CEO Theo Hendriks. At its height, S&L was operating more than 15 fi tness and health clubs, including three big municipal centres with two brands (Capital Sports and Family Fitness) and had an interest in Basic-Fit, which has since been sold to HealthCity. NUMBER OF SITES Since the sale of Basic-Fit, S&L has only one shareholder: Oneness, with fi ve clubs, two ownerships and one municipal centre. PLANS FOR 2014 One participation and one renovation project.


CEO: Theo Hendriks


PROFESSIONAL BACKGROUND 25 years of management experience in sports and leisure throughout Holland. Experienced consultant and interim manager in more than 250 projects in the Netherlands and Belgium. First operator in Holland to develop integrated multifunctional sports and leisure centres in the Netherlands and to introduce Spinning in Europe. BEST PIECE OF ADVICE YOU’VE EVER BEEN GIVEN Location, location, location. PEOPLE MIGHT BE SURPRISED TO KNOW THAT... I received the 2009 IHRSA European Club Leadership Award.


132 Health Club Handbook 2014


COMPANY PROFILE Strata Holding is one of the leading fi tness operators in Russia, operating under two distinct brands: OrangeFitness, offering premium services, and the mass market CityFitness brand. Strata Holding is owned by the company founders. NUMBER OF SITES 26 clubs in Russia, Armenia and Bulgaria – 14 operating under OrangeFitness and 12 operating under the CityFitness brand. PLANS FOR 2014 Expansion into the US with a new boutique concept. Active development of the franchise in Russia.


President: Anastasia Yusina


PROFESSIONAL BACKGROUND Before founding Strata Partners in 2001, I gained marketing experience in senior positions with big multinationals. I have a PhD in economics and am a trained journalist. Joint winner of the 2011 IHRSA European Club Leadership Award. BEST PIECE OF ADVICE YOU’VE EVER BEEN GIVEN You are responsible for your life, your relationships and your future. All good and bad things that happen around you are initiated by yourself. PEOPLE MIGHT BE SURPRISED TO KNOW THAT... In 1991, I did a bike ride from London to Moscow.


www.healthclubhandbook.com


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