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WHO’S WHO


EVO Fitness (operated by Fitness Group Nordic AS)


Address Oscarsgate 20, 0352 Oslo, Norway Email


baard.windingstad@fitnessgroup.no FITLane Fitness Centers


Address 201-204 Avenue Francis Tonner, Cannes La Bocca, 06150 Alpes Maritime, France +33 (0)49 390 9649


Tel


Email Web


info@fitlane.com / peter@fitlane.com www.fitlane.com


Facebook /fitlane


COMPANY PROFILE EVO Fitness operates 450–500sq m premium PT and boutique clubs equipped by Technogym and Precor. The use of technology is extensive to enhance operational effi ciency, as well as to drive the digital customer experience. The company’s leading vision is to become a fi tness facilitator – more than just a fi tness facility. NUMBER OF SITES 35 sites across Norway and Finland, with a total membership base reaching 35,000–36,000 people. PLANS FOR 2014 Roll out seven to 10 premium boutique clubs in Norway and Finland, and 10–15 franchise clubs in Europe.


CEO: Bård Windingstad


PROFESSIONAL BACKGROUND An offi cer in the Norwegian Armed Forces for three years and a physical therapist for three years, before taking an MBA at the Norwegian School of Management. Founded and led Elixia Nordic from 1997–2002 and was CEO of a Nordic media monitoring company (Retriever AB) from 2002–07. Founder and CEO of EVO Fitness since 2008. BEST PIECE OF ADVICE YOU’VE EVER BEEN GIVEN Listen to your heart and follow your gut feeling. PEOPLE MIGHT BE SURPRISED TO KNOW THAT... I drive a small electric car.


124 Health Club Handbook 2014


COMPANY PROFILE FITLane is the largest health club operator on the French Riviera. The company has around 26,000 members – representing approximately two per cent of the entire Côte d’Azur population – primarily on direct debit at an average of around €50 a month. In the Côte d’Azur, this places the brand at the value end of the market. The company’s annual turnover is more than €12m. NUMBER OF SITES Eight clubs. PLANS FOR 2014 Opening two FITLane clubs, taking the portfolio to 10 clubs and over 30,000 members along the French Riviera.


Owner & CEO: Hans Peter Franklin


PROFESSIONAL BACKGROUND Graduated from PE college. Brief spells with Linguarama in France and Nestlé in Japan before co-founding the SPORTathlon group Hong Kong in 1986 (now part of Fitness First Asia) and California Fitness Centers Asia in 1995. Moved to France and formed FITLane in 2004. BEST PIECE OF ADVICE YOU’VE EVER BEEN GIVEN ‘Tick tock’ goes the clock, so don’t hesitate – go for it! PEOPLE MIGHT BE SURPRISED TO KNOW THAT... I play the fl ute and speak four languages.


www.healthclubhandbook.com


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