This page contains a Flash digital edition of a book.
I N T H I S I S S U E FALL 2013


Serving the tree fruit, grape and wine industries of British Columbia, Canada


Published quarterly by OMedia Communications


features 8


Publisher and Editor


Bryden Winsby bryden@omedia.ca Horticultural Adviser


and Contributing Editor


Peter Waterman peter@omedia.ca


Associate Editor Judie Steeves


judie@omedia.ca Contributors


Pat Bowen, Tracy Clark, Lyonel Doherty, Cheryl Hampson, Eugene Hogue, Sean Kuchta,


Susan McIver, Denise Neilsen, Gerry Neilsen, Scott Smith, Gary Strachan, Bill Taylor, Kevin Usher, Ray Johnson


Advertising Sales Erin Fichtner


advertising@omedia.ca


Graphic Design Buddy Cole


buddy@locoldesign.com


Canada Post Publications Agreement Number 40841579 Mailing Address


Suite 515, 22-2475 Dobbin Road, West Kelowna, BC, Canada V4T 2E9


Telephone (778) 755-4355 Fax (778) 755-3820 E-mail


info@omedia.ca Website


www.omedia.ca/grower


Contents copyright 2013. Reproduction in whole or in part, by any means, without prior written permission, is strictly prohibited.


PRINTED IN CANADA regulars UP FRONT


On The Cover SandyMcCarthy, salesmanager of theB.C. Tree Fruits


Co-operative retail outlet in Penticton,will be out of a job at the end ofOctober. Formore on the impacts of ongoing industry restructuring, see pages 6 through 10.


Susan McIver photo


MARKETWATCH PETERWATERMAN


4 5


22


WINEMAKER’S BOOKSHELF 29 PRUNINGS


31 British Columbia FRUIT GROWER • Fall 2013 3


11 20 26


REAL ESTATE ON THE BLOCK


B.C. Tree Fruits Co-operative boss Alan Tyabji explains how proceeds expected to exceed costs of facility improvements as consolidation continues.


SMOOTHING THE BUMPS


Marketing consultant Scott Davis offers tips to winemakers on how to develop a successful sales strategy.


HARVESTING SUNSHINE


It took several years and a lot of hard work for Devin Jell’s trellis doodles to become a reality at GartrellHeritage Farms.


DO IT YOURSELF TERROIR


Gary Strachan explains why a careful pre-planting assessment of a vineyard site is essential for proper modification.


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