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400,000+ READERS leisure opportunities 23 JULY – 5 AUGUST 2013 ISSUE 611 Daily news & jobs: www.leisureopportunities.co.uk PureGym to roll out 24 new sites across the UK


Budget gym operator PureGym has reached agree- ments to open 24 new fitness centres in key locations throughout the UK. Te announcement fol-


lows the news in May of a £50m investment in Pure Gym following its acquisi- tion by affiliates of CCMP Capital Advisors LLC. The group has used the


investment to acquire six sites in London, five in Manchester, and two each in Edinburgh, Glasgow, Leeds and Liverpool, as well as others to be announced. The first of the new


offers the best covenant to landlords .” Te PureGym concept is


based on affordable fitness and offers users 24/7 opening hours, more than 40 fitness classes a week, low monthly membership rates, and no fixed contract. Earlier this year, as a result


of its expansion plans, the company appointed Stephen Rought Whitta group acqui- sitions director. Peter Roberts, PureGym


Te group is aggressively expanding with plans to have 150 operating clubs by 2016


si tes is set to open in Leeds in September with the rest following in a few months. Founder Peter Roberts, who was re-appointed chief executive of PureGym last December, said that in addition to the 24 new sites


EFDS launches ‘Active for Life’ strategy


The Engli sh Federation of Disability Sport has launched a strategic plan to guide its work through to 2017. ‘Active for Life’ aims to increase


positive participation in sport so disabled people are able to enjoy reg- ular sport and physical activity in any field they wish to. Funded by SportEngland, the inti-


ative looks to develop an effective sports system, which will engage with disabled people. Te strategic focus will give disabled people key roles as volunteers, leaders and coaches.


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the group plans to open a further 20 gyms throughout the UK by the end of 2014. “We are delighted to have acquired a fur-


ther 24 sites. With an equity base of £135m and a profitable and thriving business PureGym


Heritage tourism worth £26.4bn


Heritage-based tourism is worth £26.4bn to the UK economy – £5.8bn higher than the previous estimate published in 2010 accord- ing to recent research from the Heritage Lottery Fund (HLF). Te new report also suggests that heritage


is playing an increasingly important part in the choices of Brits who decide to stay in the UK for their holiday – over a quarter of all UK holiday activities undertaken by UK residents now involve heritage. HLF published its first report on heritage


tourism, Investing in Success, compiled by Oxford Economics, in 2010, based on data from 2007. Te report analysed the impact of


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A quarter of UK holiday activities involve culture


the heritage-based visitor economy and estab- lished that the sector made an even bigger contribution to UK GDP than the advertis- ing, car manufacturing or film industries. Details: http://lei.sr?a=Y4f2o


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Founder added: “With the continuing demand for affordable gym membership, PureGym has big expansion plans over the next three years. We


are forecasting that we will have 150 operating clubs by 2016”. PureGym currently has over 50 loca-


tions and more than 260,000 members. Details: http://lei.sr?a=U6V0i


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