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prosper and quite rightly gets a lot of attention from manufacturers and retailers who know they can make the idea of a swimming pool which fits perfectly into a garden a reality for families looking to invest in their home and in some cases, this initial investment in a cheaper pool will lead to further and bigger investment years down the line.

Of course, a number of above-ground pools do not have to remain above-ground. Some can be fully or partially sunk into the ground or have decking placed around them to give the appearance of an in-ground alternative. The pools can also be moved to another part of the garden. Above-ground pools do not require planning permission. This hassle- free flexibility combined with the speed of installations is a big advantage and a great selling point for customers.

The choice on the market reflects the potential for many more above-ground pool sales and whilst they are destined to remain at the starting end of the market, they are affordable and a top attraction for young families or buyers on a budget.


For starter pools, many retailers will be familiar with the INTEX brand. The company are the market leaders in above-ground framed starter pools and inflatables, and are dedicated to developing and manufacturing the highest quality products that not only provide the best value in price, but are innovative, fun and exciting.

Distributed by John Adams Leisure Ltd, the INTEX UK domestic range covers all key price points – from the world famous Easy Set® pools that are great for families purchasing their first pool through to a more classic metal framed pool.

Offering years of affordable garden enjoyment, the INTEX Ultra Frame™ Pool is stronger than other traditional metal frame pools. It is also easier to assemble because the shape allows the pieces to fit together so smoothly and securely that separate locking pins are not needed. The 16’ x 48’’ (488 x 122mm) Ultra

Aqua-World have a range

of swimming pools to suit any garden and budget

Frame™ Pool Set holds 19,156 litres of water and is perfect for learning swimmers or fun filled pool parties! Complete with filter unit, ladder, ground cloth, pool cover, maintenance kit with surface skimmer and an instructional DVD, this set includes everything needed fpr consumers taking their first step into buying a more serious pool. If customers are looking for the beauty of a wood grain pool without the hassle of real wood then nothing matches the INTEX Sequoia Spirit™ Wood-Grain Frame Pool. With a classic natural wood look, but with the convenience and strength of a metal frame pool, this pool makes a beautiful addition to any home.

PROVIDING VALUE FOR MONEY IS KEY FOR AQUA-WORLD Aqua-World are a leading supplier of high quality above and in-ground swimming pools and accessories. Based in Warwick and with a dealer network spanning the UK, Aqua-World are on hand to supply swimming pools, enclosures, heaters and accessories, promising value for money, short lead times and excellent customer service. Aqua-World have a range of swimming pools to suit any garden and budget. Value for money is key and Aqua-World pride themselves on providing swimming pools designed to guarantee durability, excellent

performance and a stunning finish. Each pool comes fully equipped with a kit that includes a ladder, pump and skimmer/filter. This kit can be upgraded depending on customer requirements. Pool heating (provided by solar panels or heat exchange units) and fixed and mobile enclosures mean that Aqua-World pools can be used whatever the weather. Further accessories specifically designed to fit Aqua-World pools include solar bubble covers, debris covers, felt pads, sand filters and swim jets. Aqua-World pools are easy to assemble and friendly customer advisers with over 20 years’ experience are on hand to advise and help with installation every step of the way. Installation manuals, videos and customer galleries are also available on the website. If you run a business in the outdoor leisure sector and are interested in complementing your existing range with Aqua-World pools and accessories by becoming a dealer, please contact Aqua-World.


Doughboy Pools have been one of the industry leaders in the above-ground pool market for over 60 years, since then they have earned a worldwide reputation for creating and maintaining the highest standards of design, engineering and service. At Doughboy, they know the number one reason people buy a pool is to make memories – so they build their pools to last for a ‘Lifetime of Memories’ and their top- of-the-range pools are under warranty for the entire time they are owned.

Doughboy offers an excellent assortment of pool sizes in both round and oval configurations to perfectly complement gardens.

Quoted dimensions are ‘true’ sizes based on the inside pool wall and pools also have a ‘true’ vertical and top rail measurement. These dimensions are measured by a straight vertical dimension – not a wrap-around measurement of the rail.

Doughboy offers an excellent assortment of pools to complement gardens

Doughboy pool walls are made from heavier copper bearing steel than industry standards for a stronger pool wall – 30-60 lbs

SPN June 2013 49

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