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SPN incorporating Pool & Spa Industry is the offi cial trade magazine for the UK wet leisure markets and is the only trade publication that invests in the industry it serves.


ANNIVERSARY th1963-2013

Part One


FINISHING TOUCHES Adding value and style in and around the pool

Editor and Co Publisher: Jon Wadeson T: +44 (0)20 8306 8150 E:

Features: Karen Witney T: +44 (0)1865 422089 E:

Co Publisher and Sales: Tony Weston T: +44 (0)1474 813433 E:

Ad Sales Manager: Victoria Plompen T: +44 (0)1223 911323 E:

Features & Subeditor: Andrea Hartshorne E:

Production: Cathy Varley T: +44 (0)1823 432416 E:

Accounts: Sam Bartholomew T: +44 (0)1823 430639 E:

Design: Kellie Mills

To subscribe or amend / cancel an existing subscription, please visit our website. Annual subscription rates (6 issues): UK £30, Europe £50 and ROW £60

SPN is published by W:

Printed in the UK by The Manson Group Ltd

Aqua Publishing Ltd accepts no liability for any insert, display or classifi ed advertisement included in Swimming Pool News. While every reasonable care is taken to ensure that all advertisers are reliable and reputable, Swimming Pool News can give no assurance they will fulfi l their obligations under all circumstances. The views expressed in the articles in Swimming Pool News are the contributors’ own. All rights reserved. Copyright for all materials published in spn remains with the publishers. Material contained in this publication is not to be reproduced in whole or in part without the prior permission of Aqua Publishing Ltd.


POOL SAFETY SYSTEMS Quality systems that give peace of mind

STAINLESS STEEL POOLS The perfect pool building material

ABOVE-GROUND & WOODEN POOLS Perfect for gardens and patio areas

to a survey of 2,000 homeowners by Lloyds TSB Insurance. Apparently an average of one in ten homes now owns a hot tub, which seems a little far fetched to me but regardless of the ‘stats’, it highlighted to me how important it is for the industry to get this kind of positive exposure to the UK public. It’s nothing short of priceless and must surely boost the industry.


Illuminating ideas for pools

STA Pool Plant – Controlling Cryptosporidium | 17 Pages Of News | Opinion Low & No Chlorine | Shows Roundup | Project Showcase | In My View

Since the last edition of SPN, for an all too brief moment, there was a manic fl urry of activity across the industry as the sun made a welcome return but then as quickly as it came, disappeared leaving us all wondering when will we see a prolonged spell of sunny weather, which the industry so desperately needs. But for me, something else perhaps even more important happened in recent weeks that some may have missed but has really stuck in my mind – and that’s the coverage compared to the normal lack of it, that the wet leisure industry has received across mainstream media recently. Two stories in particular stood out.

The fi rst was about hot tubs. Just months ago they were getting bad press from a variety of sources but all of a sudden the message was that hot tubs were not the tacky possessions of inconsiderate partying neighbours but are in fact great social and therapeutic pieces of affordable kit which are proving to be increasingly popular with families up and down the country. So where did that come from and what created the change in reporting attitude? Believe it or not it was as a result of just one survey that several media outlets jumped on and gave a positive spin to. I have to say I was amazed at the seemingly endless positive stories that were being run. The Sunday Times, The Daily Mail, The Express and even the BBC’s prime time ‘One Show’ all covered hot tubs in a positive way thanks

The second was another story that received extensive coverage but was in fact quite different. It concerned a survey that revealed a staggering 40% of 11-year-olds cannot swim 25 metres unaided and that the average pupil spends just 8hrs 15mins each year in swimming lessons at school – around a third of the time recommended in the national curriculum.

But whilst this is truly shocking, I can already hear you saying: “Where am I going with this?” Well it occurs to me that the industry is suffering from a lack of coverage and promotion to the wider public. With so many different forms of media now easily accessible, everyone seems to have forgotten that what really makes an impact is a great story that can affect a large percentage of the population and when backed up with some hard facts and fi gures becomes newsworthy. And the more newsworthy it is, the more chance that it could ultimately receive national coverage – the holy grail of exposure. As Editor, I know that media organisations are hungry for this kind of content, especially when prepared correctly. My fear is that whilst it’s great that as an industry we can all ‘tweet’ this and ‘like’ that, but often the bigger stories are being overlooked and the wider picture forgotten about. As an industry we all need to market ourselves more effectively and be doing more to get regular coverage to as wide an audience as possible. How? Well at SPN we don’t have all the answers just yet, but watch this space…

Jon Wadeson – Editor You can now

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Aqua Publishing also publishes: What Pool & Hot Tub magazine – our sister publication – is the only consumer magazine in the UK that provides the complete and crucial information that potential buyers are looking for! For more information visit the What Pool & Hot Tub website at SPN June 2013 1

JUNE 2013

Cover image courtesy of Coast Spas -

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