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DRIVING THE INDUSTRY SINCE 1991 STN: Being a family company, is that

where REI’s mantra of “treating the cus- tomer like family” originated from? Why is

this so important to the company? HAYS: Absolutely! We know our cus-

tomers are the reason for REI’s growth and success. We’ve developed close relationships with customers and we value those rela- tionships. And our customer’s feedback and honesty have helped us produce better qual- ity products. In tough times or situations, we understand that the difference can be the relationship with your customer. Tey rely on us and us on them. It’s that partnership that means so much to us. Also, REI’s cornerstone is our service. We

have 24/7 toll-free service that REI’s own service techs answer. Whatever time of day, we want to be there for our customers. We know our service commitment is what sets us apart from competition and solidifies our customer relationships.

STN: Both school bus camera systems and GPS are hot topics in today’s industry. What is REI actively focusing on when it comes to these two technologies?

HAYS: With student, driver and vehicle

safety being at the forefront of the school bus industry today, we’re focusing on providing quality, user-friendly products that help protect while increasing efficiencies. Our cameras provide optimum viewing at night and during the day for clear, easy viewing of vehicle information when a stop-arm viola- tion has occurred. Couple our expanding line of accessories, internal cameras and our stop- arm cameras with our stop-arm violation reporting software, A.R.M.O.R.-StopArm, and you have a very clean, crisp view inside and outside of the bus along with a support- ing violation report for the authorities. Te GPS component of A.R.M.O.R.-StopArm shows exactly where and when that violation occurred as well as providing detailed route and speed data for analysis. But GPS has so many other benefits.

With our newest fleet integration soft- ware, A.R.M.O.R -Insight provides a 360° view of your school bus fleet at any given time. Te GPS component of A.R.M.O.R -Insight allows you to see where your school bus is at any time of day, along with any alerts that occur while on the route. Not

only does it show where your bus is at, but you can view idle time, safety events, vehicle speed, daily fleet travel, max travel distance, acceleration (g force events), speed over threshold, acceleration over threshold and fuel economy. Tese are just a few of the features we offer through our software pack- ages. Tis is just the tip of the iceberg on our integrated fleet management software solutions. We understand safety must be at the forefront and we’re developing the tools to help schools do just that.

STN: What’s next for the company? HAYS: REI is striving to be a one-source

provider for integrated fleet management tools. We provide a variety of software and hardware options to help increase safety, reduce costs and provide greater operational efficiency. Tis commitment will not only allow us to continue providing leading edge solutions in the school bus market, but also enhance our complete offerings in other markets we serve. REI is a leader in providing mobile electronic solutions in motorcoach, transit, commercial bus and agriculture/construction. 

Leading the industry in transportation safety n

Innovative, reliable, safety products n Large distribution network n Guaranteed quality

Stow gear safely!

Fibreglass bus luggage that retrofi ts to any full-size bus.

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1-800-201-8589 33

For additional information on our full line of products, call 1.877.284.5400 or visit

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