This page contains a Flash digital edition of a book.
Grab an APPLE!


APPLE features some of the best nationally acclaimed speakers in the industry. Individual sessions are priced at only $50 each, a real steal for quality education.


Annual Property Subscriptions are also available with unlimited attendance for all on-site property staff to all sessions at discounted prices: • Only $199 per year per property for properties with fewer than 200 units. • Only $399 per year per property for properties with 200 to 350 units. • Only $450 per year per property for properties with more than 350 units.


Here’s just a taste of the next three APPLE sessions for 2012:


APPLE: Maintenance - Session 2 Tuesday, September 18 Carpet Cleaning and Refurbishing With Bryan Wiggins, Namco Learn how to clean carpets as well as refurbishing and housekeeping techniques from the professionals! Session topics include: • Carpet cleaning • Water extraction • Carpet repair • Tinting • Odor control • Pad replacement • Safety precautions


APPLE: Leadership - Session 3 Tuesday, September 25 Avoiding the


Management Mistakes of an Evil Overlord With Heather Blume, Behind the Leasing Desk Did you ever take a moment to con- template the people management


skills that must go on in evil organiza- tions like the type you find in James Bond movies? Although it works in the movies, managing with power and an iron fist of fear isn’t always the best route to take when it comes to work- ing with people. Inspired by the “Evil Overlord List” online and brought to life with media clips from movies, books and real-life situations, this semi- nar focuses on the humorous mistakes that can be made by management when communicating with mid-level and lower staff and discusses ways to improve and clarify messages with your employees.


APPLE: Marketing - Session 3 Thursday, October 11 Outreach for Smarties With Megan Orser,


SmartGirls Marketing Ninety-nine percent of communities say they conduct outreach regularly, but only 1 percent do it effectively. This fun and interactive workshop demonstrates customer buying habits, how to create synergy and how to create marketing pieces that will do the work for you!


APPLE: Core - Session 5 Wednesday, October 24 Closing With


Confidence! With Patty Morgan Seager Want to close more leases? Today’s future resident is really focused on get- ting the best value for the money and making the right decision when look- ing for a new apartment home. They seek a salesperson who is confident, knowledgeable and an expert in the field. In this energizing workshop, we will discuss the importance of deliver- ing a great first impression, establish- ing rapport and building trust during the first few minutes of interaction with your future resident. Then we’ll focus on how to build value with your future resident before selling the special, how to assume the sale, how to gain a com- mitment for a second visit and demon- strate closing strategies that you can implement immediately without feel- ing uncomfortable or too pushy! After attending this workshop, you’ll close more leases!


The Apartment Property Professionals Learning Exchange


Take a bite of one of the many APPLE workshops and watch you and your properties grow! APPLE is sponsored by


Take a bite out of these education opportunities and enroll today. Contact the HAA Education Department at


educ@haaonline.org or register online at www.haaonline.org.


Ask about half-year subscription discounts now available.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80