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HotTub&SwimSpaNews AUG 2012 SPN


teak coloured wood or synthetic wood, simplicity in its finest form. City Spa includes cutting-edge design and technology in a blend to provide a home wellness experience that is able to relax the body and soul in an atmosphere of total immersion, two comfortable loungers provide the seats to deliver this experience and featuring the Jacuzzi® patented PowerPro jets are designed to stimulate and deliver the maximum hydrotherapeutic benefits.


JACUZZI LAUNCHES CITY SPA SPACE SAVER AT HAMPTON COURT SHOW


Jacuzzi® chose the famous setting of the Hampton Court Flower Show to launch its new brand innovation – the City Spa.


The launch signalled a new chapter in Jacuzzi’s brand innovation with a hot tub designed to meet the need to save space. The compact size, suitable for small gardens or terraces, arrives on the market as the perfect combination of health, design and performance but


also considers the compromise on space that city living requires. The unique aspect to the spa is the compact size, measuring 160cmx150cmx75cm, suitable to fit through standard door frames and which offers a practical but stylish solution for small spaces.


The new spa is offered with a clean white inner and is complemented with a choice of two different panel finishes,


The new spa has 20 jets in all, a user-friendly control panel, multicolour LED system, and optional sound system.


Available in a built-in and freestanding format, the City Spa brings caring for your body into your own home in a way that is innovatively fascinating and revolutionary in the true spirit of the Jacuzzi® brand. Jacuzzi UK returned to this year’s Hampton Court event after a hugely successful showing in 2011. The hot tub division teamed up


SPA CREST EUROPE EXPANDS ITS US MADE BRAND2GO RANGE


Five new models have been added to the unique own-brand product concept launched by Spa Crest Europe with its Brand2Go scheme. The new models represent an expansion to the product line-up within the scheme launched at SPATEX 2012 exhibition with a range of six American manufactured hot tubs. The demand from companies joining the scheme has led to a further five models being added to the stable. Tony Welsby, Spa Crest Europe’s Managing Director, said: “We’re really pleased with the interest and response to the Brand2Go concept. Having their own brand of spa from a quality US manufacturer with supporting marketing materials seems to have captured many retailers’ imaginations, and we have a steady stream of marketing design work placed with the designers at Doric Marketing who are working on this facet of the project for us. We’ve expanded the range to give a greater choice of product to those customers


who asked us for spas with other features. For example, the range now includes spas with air blowers for those who want to offer them, as well as the inclusion of a huge eight foot by ten foot, eight-person model for larger families or party-lovers.” Brand2Go is unique to Spa Crest Europe where hot tub retailers can have spas made for them at Spa Crest Manufacturing’s factory in Georgia under their own brand, and with access to a complete suite of own- branded brochures and supporting marketing collateral, but without having to commit to large forward orders. Dealers order their own branded spas as and when they require them in exactly the same way that they would any branded product. Tony Welsby added: “We’ve had a broad mixture of companies talking to us. Some who only want to offer their own brand, because they don’t want other companies to benefit from their efforts and investment in their marketing and sales; to retailers with a predominantly middle to lower end clientele who wish to offer a quality American product that has good features but at excellent value price points; and retailers who sell a


high-end brand who are looking to broaden their sales to middle and lower end customers, but still want to offer a quality product with quality marketing support that complements their high-end brand without detracting from it.” Spa Crest Manufacturing is based in Claxton, Georgia and has produced quality hot tubs since 1985. It has three established product lines: Spa Crest Hot Tubs, Coastal Hot Tubs and Vision Hot Tubs. Spa Crest Europe has been distributing the range throughout the UK since 2004 and has earned an enviable reputation for quality, service and reliability.


Brand2Go hot tub models, in small, medium and large categories, are available as one of now 11 standard options with a sterling silver shell and grey cabinet. The product range is supported by brochures and marketing collateral, customised to the dealer’s brand and corporate look.


i FOR FURTHER INFORMATION


F SPA CREST EUROPE ( 0844 871 8730 : www.spacrest-europe.com


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with high profile gardener, David Domoney, to wow guests with a landscape design that incorporates the latest hot tub technology. Eight top of the range hot tubs were on show, four of which were fully working.


Natasha McCreesh, Marketing Manager for Jacuzzi’s UK Hot Tub Division said: “It was really important to us that visitors to Hampton Court had the opportunity to understand how hydrotherapy can help them to enjoy their lifestyle even more. Relaxing in a Jacuzzi hot tub can provide relief for aching muscles after a good day of gardening, for families it can provide an escape from technology and a time to engage with each other. We believe that landscaping a Jacuzzi hot tub into your garden can transform your life.”


i FOR FURTHER INFORMATION


F JACUZZI UK ( 01274 654700 : www.jacuzzi.co.uk


CATALINA SPAS DESIGNS NEW SWING LOUNGER


Catalina Spas has designed and made a new dual person garden swing lounger to go alongside any hot tub purchase.


The swing is made of a heavy gauge powder coated steel and features an umbrella and double lounger made of all weather waterproof material with dual adjustable leg rests and pillows. The Swing is available with heating, lights and mosquito/bug killer options. Catalina says the new lounger looks stunning in the garden and will be a ‘ natural accompaniment to a spa in a garden leisure setting’.


i FOR FURTHER INFORMATION


F CATALINA SPAS ( 01980 611555 : www.catalinaspas.co.uk


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