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OLYMPIC LEGACY BUILDING FOR LIW EXHIBITORS


have just recently been swept away by the events of London 2012. However, the question on everyone’s lips is ‘how can the leisure industry capitalise on the Games to create a lasting legacy?’ One way to begin answering this ques-


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tion is to consider how businesses within the leisure industry have shaped their op- erations and activities to make the most of this ‘once in a lifetime’ opportunity – a home Olympic and Paralympic Games. LIW exhibitors Technogym, Escape Fit-


ness and Matrix Fitness share their Olympic success stories and plans for LIW 2012:


hen Leisure Industry Week (LIW) takes place this Sep- tember, sports fans and fitness professionals will


TECHNOGYM’S I PLEDGE CAMPAIGN Official Fitness Equipment Supplier to the Olympic Games, Technogym will give an update on its ‘I Pledge’ Olympic-linked campaign, which will include information on some of the campaign participants and how end users made a pledge and tracked their activities via Movergy (www.movergy.com). The presentation will also include feedback from London 2012 Olympians and Paralympians in ‘Champions Train with Technogym’ and a trainer’s experience with athletes within the Olympic Athletes Village.


OLYMPIC HOPEFUL LOVES TRX SUSPENSION TRAINING Escape Fitness will be showcasing the TRX Suspension trainer at LIW 2012. Ideal for all fitness levels – from beginner to Olympic athlete – the TRX is the train- ing tool of choice for Abigail Walker, a field hockey player and a member of the GB Olympic hockey team. Together with its fun and informative


demonstrations, Escape Fitness will be showcasing a range of products, including the TRX Suspension trainer, on stand H250.


Technogym VP Tony Majakas


THE WINNING FORMULA Conscious of opportunities to increase brand awareness by association with the


68 Read Sports Management online sportsmanagement.co.uk/digital


James Cracknell tests Lance Armstrong’s Livestrong biking experience by Matrix Fitness


Olympic Games, the Matrix Fitness team has instead decided to concentrate pri- marily on its long-term health and fitness initiatives. As it cheers on TeamGB along with


the rest of the nation, Matrix Fitness will continue to build on its association with past, present and future Olympic athletes including Tim Brabants MBE, James Cracknell OBE, GB Triathlete Jodie Stimpson, and the Matrix Fitness-Prendas racing team, which boasts world champi- on riders Dani King and Joanna Rowsell. The company will also work with gym


facilities to inspire each member – the ‘real world’ athletes – to achieve their own fitness goals and become more active, more often. Visit LIW stand H360 and you may


be lucky enough to spot some athletes working out on the latest additions to the Matrix family of fitness products.


LIW is the UK’s leading leisure industry exhibition. It returns to Birmingham’s NEC from 18–20 September 201


leisure professionals can access the lat- est products and services in this sector


.


Bringing innovation and inspiration to its audience year on year


, LIW is the annual


platform for suppliers to showcase their latest ranges and campaigns. l


Issue 3 2012 © cybertrek 2012


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