This page contains a Flash digital edition of a book.
British Cycling’s Go-Ride provides a fun and safe cycling introduction to young riders


Sport England’s 46 funded sports will play a vital role in


delivering Olympic legacy targets. With many of them being Olympic sports it’s hoped that people will be inspired


everyone under 16 and over 60 in council pools – have fallen by the wayside, and millions of pounds of government invest- ment promised for school sport has since been withdrawn. Yet in spite of the current govern-


ment’s quiet dropping of the initial one million participation target, this has been replaced with a more realistic strategy, which is focusing on changing the habits of the nation’s young people so that they continue sport when they leave school. As part of this new strategy, NGBs


are being asked to spend around 60 per cent of their funding on school sport activities, and after-school clubs will be opened up to the whole community in order to forge the vital connection be- tween school sport and sport for life. Furthermore, the millions of pounds


of school sports investment that was cut by the government has, in part, been replaced with an extra £50m of National Lottery funding, which Sport England is using to implement its People Places Play project. This project promises to, among other things, upgrade up to a thousand local sports clubs and facilities in dire


Issue 3 2012 © cybertrek 2012


need of refurbishment, as well as protect and improve hundreds of playing fields in danger of being neglected or sold off by local councils.


Active Travel Consortium The Olympic organisers have also recog- nised that traditional competitive sport isn’t everybody’s cup of tea, and that recreational activities like walking and cycling provide key opportunities to inspire large numbers of people to get out, enjoy the great outdoors and lead a more active lifestyle. With this in mind, the Active Travel


Consortium has been set up. This is a part- nership of national walking, cycling and health organisations who are delivering projects to help make walking and cycling an integral part of people’s everyday lives. So while all of these plans and projects


sound great, are we starting to see an in- crease in participation figures as a result?


Delivering Olympic targets There has been negative media coverage of current participation figures, particu- larly around Sport England’s series of


Active People Surveys, but we also need to look at the positives. The funding body’s latest survey shows that 14.76 mil- lion people are now playing sport once a week, a figure which is up by 800,000 since the bid was won. There is no doubt that Sport England’s


46 funded sports will play a vital role in delivering Olympic legacy targets. With many of them being Olympic sports, the hope is that people watching the Games at home, at the designated Live Sites or


Read Sports Management online sportsmanagement.co.uk/digital 51


There is a trend towards a more casual take up of sport, with people trying a variety of activities


PIC: ©.LUKE WEBBER


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