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The Lifecycle GX has a unique rear flywheel design and offers a results-driven experience


What’s unique about the new Hammer Strength HD Elite? We worked with elite coaches and strength professionals to develop the new Ham- mer Strength HD Elite. It’s designed for the toughest training programmes and has custom-made options for coaches. The modular line of racks is strong, dura- ble, safe and includes 38 options and accessories – such as the Power Pivot at- tachment which locks Olympic bars into place for rotation exercises – adjustable band pegs and nine pull-up bar options. There’s also a Sumo Base option that gives taller athletes more room to perform. Put simply, the Hammer Strength HD Elite


is our best performance strength rack, designed for extreme training conditions and the perfect addition to our renowned Hammer Strength brand.


Why has Life Fitness decided to add a group exercise bike to the range? Life Fitness launched the first computerised stationary bicycle more than 40 years ago. It makes perfect sense for us to be able to offer a best-in-class bike for group cycling – one of today’s most popular fitness activities. The Life Fitness Lifecycle GX has a whole host of high-tech


features. These features include a unique rear flywheel design, an advanced computer option and an optimal viewing position. Even the Lifecycle GX coating is state-of-the-art as it protects the bike from sweat damage. It has been totally designed with the end user in mind and


gives instructors and class participants the most engaging and results-driven riding experience.


Issue 3 2012 © cybertrek 2012


What other solutions has Life Fitness been working on this year? We will continue to build on the success of our Solutions Partners offering. This will enable us to utilise the expertise from other related industries to offer bespoke business packages to our customers. As always, our commitment to training is


Hammer Strength HD


Elite is custom-made for sports coaches


a key part of everything we do and we’re constantly improving the Life Fitness Acad- emy. In fact, we’re really proud to be one of the first equipment companies to have been granted a license from SkillsActive. This means that we can deliver accredited CPD courses and workshops to our custom- ers and create them ourselves.


We’re also currently gearing up for this year’s LIW, at Birming-


ham’s NEC in September, where we will be showcasing our most recent innovations, so make sure you pop along to our stand.


What does the future hold for Life Fitness? Commitment to helping people live healthier lives means al- ways looking at what’s trending next. We’re currently in an unprecidented moment in time – with exerciser interest and en- gagement at an all-time high. The excitement around the London 2012 Olympic and Para-


lympic Games has resulted in more people, from many walks of life, becoming interested in sport. It’s now down to the fitness industry to make it fun and accessible to these people and to keep the momentum going. Meanwhile, we’ll continue to forge the way with innovative,


forward-thinking, industry-changing products. Our trend-led equipment and solutions are not only relevant for today, but are also shaping the future. l


Read Sports Management online sportsmanagement.co.uk/digital 31


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