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Lifecycle GX – the premium performance group cycling bike


Demonstrators using the Synrgy360 at FIBO 2012 MOVING FITNESS FORWARD


So much more than just an equipment provider, Life Fitness has been offering full service fitness solutions to health and sport facilities across the globe for more than 40 years, and is world-renowned for its quality and innovation. 2012 sees the company enjoy one of the most prolific years of new product development in


Murray Rudkin


its history. We asked Murray Rudkin, managing director of Life Fitness UK, about the latest state-of-the-art equipment and reveal the company’s plans for the rest of 2012 and beyond.


Why are you launching so many new products this year? Producing high-quality, innovative equipment has always been at the heart of our business. It’s what we do best. But we don’t just churn out new products that are here today and gone to- morrow. During times of financial uncertainty, it’s important that businesses, like ourselves, invest in the right areas and keep moving to stay ahead of the game. So we listened to our customers’ needs, delved into trends


and really got under the skin of what the end users wanted. The answer was innovative, high-quality products that give fa- cility owners a competitive edge. Our research and development teams in the US are second to


none and are brilliant at integrating technological advancements into our products – and the latest ranges are no exception.


What are the key new products? The new Life Fitness Forward collection consists of four really unique pieces of equipment. And these are designed with the


flexible, multi-functional, innovative and connected ways that people want in today’s exercise regimes. Life Fitness Synrgy360 is a total-body, modular training sys-


tem that is completely ground-breaking. We now have our own premium performance group cycling bike, the Lifecycle GX, and have introduced the Life Fitness Hammer Strength HD Elite – our most durable strength rack line to date. Lifescape is a high-tech innovation that makes cardio experience interactive, with high-definition hikes, runs and bikes through famous loca- tions around the world. In addition, we have launched Activate Series – a new and


streamlined collection of cardio equipment featuring a variety of efficient and effective workouts. Our entire product portfolio has been designed with support


from the world’s most advanced inhouse biomechanics team, which studies body movement and how it interacts with a ma- chine to deliver the best equipment and the best results.


Synrgy360 sounds really interesting. Can you tell us more and how it can be used in sports training? The industry is constantly adapting and we embrace this change. Due to the fact that we are a global company, we are quick to observe the fitness trends that are emerging worldwide. One of the major developments is the desire for equipment that does more than one thing; space is a premium for most gyms, so we designed a product that synergistically combines lots of different disciplines in one machine. Synrgy360’s capabilities are endless. It includes functional fit-


Synrgy360 includes functional fitness for sport-specific training 30 Read Sports Management online sportsmanagement.co.uk/digital


ness, strength, exercise and weight loss, core, boot camp and sport-specific training. It supports exercisers of all fitness levels in accomplishing a wide variety of training goals, including met- abolic weight loss and improved balance, coordination, speed, agility, flexibility, power and strength. It is a serious bit of kit that is really fun and engaging to use at every level.


Issue 3 2012 © cybertrek 2012


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