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TOP TEAM ANDREW ALTMAN, CEO, LONDON LEGACY DEVELOPMENT CORPORATION


the platform to deliver a genuine sporting legacy – encouraging excel- lence from national and international competi- tion to local clubs and school leagues. Whether a sportsperson, leisure user or


A


spectator, the Queen Elizabeth Olympic Park will be the place to be from 2013. The magic and spirit of the world’s


greatest sporting festival will live on in the park’s five sporting venues. They will set the tone for the park, where the fo- cus will be on encouraging people to live more active lives – centred on sport, en- tertainment and play. After the Games, we are transform-


ing the entire site from one suitable for the 10.8 million Olympic and Paralympic Games ticket holders into a whole new part of the city; it will be the UK’s first urban park – not just a vibrant visitor


fter the Games the London 2012 venues will be


destination but an unrivalled new home for international sport. London is already further ahead in


planning legacy than any previous host Olympic city; we have secured operators for six of the eight venues and we will complete the remaining two this year. In addition to some of the best sporting


facilities in the world, the park will also become a fantastic new visitor destina- tion, with up to 11,000 homes being built along with a new commercial hub for Lon- don in the Press and Broadcast Centres. The site is one of the best-connected,


most accessible places in Europe with 195 trains per hour. It takes just seven minutes to travel by rail to St. Pancras International and 15 minutes to the City, Canary Wharf and ExCeL. In addition there will be more than


1,000 hotel rooms located just a short walk from the park. The park will begin to open in legacy


mode exactly one year after the Games commence, with the Multi-Use Arena


The park will begin to open in legacy mode exactly one year after the Games commence


(Copper Box) available from July 2013, the Velopark and Lee Valley Tennis and Hockey Centres will be open by the end of 2013, the Aquatics Centre will open in Spring 2014 and the Stadium will open in the summer of 2014. One of the first sports events at the


park will be a two-day festival of cycling. The park will also play host to the 2015 European Hockey Championships and the 2017 World Athletics Championships and there is a bid in place to host the 2016 Eu- ropean Swimming Championships. Olympic legacy will mean different


things for different people, but the park offers an opportunity to be part of the UK’s new sporting home.


British Olympic diver Tom Daley on the diving board at the opening of the Aquatics Centre


26 Read Sports Management online sportsmanagement.co.uk/digital


Issue 3 2012 © cybertrek 2012


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