This page contains a Flash digital edition of a book.
soon


Children from St Andrews in Scotland relive a scene from ‘Chariots of Fire’ during the recent Torch Relay on West Sands beach LORD COE, CHAIR, THE LONDON ORGANISING COMMITTEE OF THE OLYMPIC GAMES (LOCOG) T


he London Orga- nising Committee of the Olympic


Games (LOCOG) is re- sponsible for staging an Olympic and Paralympic Games this summer. To put that in per-


spective, if I put my other hat on – I am also a vice-president of the Internation- al Athletics Federation – we give cities five years to organise World Athletics Championships. Olympic Host Cities have just seven years to organise 26 simulta- neous World Championships, and then the Paralympic Games include a further 20 World Championships – all of which include around 14,700 athletes, 21,000 media personnel and 10.8 million ticket holders – it’s an immense undertaking. LOCOG needs a workforce of around


200,000 people, including 6,000 paid staff, 70,000 volunteers and more than 100,000 contractors to deliver this


Issue 3 2012 © cybertrek 2012


amazing event. The task certainly isn’t for the faint-hearted. In its aim to make these ‘everyone’s


Games’, LOCOG is also responsible for a wide range of activity in the run-up to and during the event, including a series of test events, the Opening and Closing Ceremo- nies, the Torch Relays, the London 2012 mascots and the London 2012 Festival. There are many ways for people across


the UK to join in and celebrate – from cheering on Torchbearers or local ath- letes, watching the action from a Live Site, attending one of the hundreds of London 2012 Festival events or becom- ing a Local Leader and organising their own events with friends and family. The Jubilee unleashed a fantastic display of patriotism in the UK and we expect this to continue for the Games. We’re a sport-mad nation and the at-


mosphere in our venues and across the country will be electric. London is probably the most international city in the world


We’re a sports-mad nation and the atmosphere in our venues and across the country will be electric


and thanks to the diversity of the UK pop- ulation, most athletes competing here will do so in front of a home crowd. However, the Games isn’t simply about


four weeks of sport – it’s about leaving real social, economic and sporting ben- efits. With 75 pence in every £1 spent going on the regeneration of East London, the Games have brought a generation’s worth of investment in just a few years. We will be leaving behind a brand new community with sporting facilities, homes, improved transport links and the creation of jobs. I’m proud that the Games have made this all happen. The eyes of the world will soon be upon us – we are ready.


Read Sports Management online sportsmanagement.co.uk/digital 23


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84