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TOP TEAM


LONDON 2012 TOP TEAM


Karen Maxwell talks to the people at the head of some of the key stakeholder organisations charged with the successful delivery of the London 2012 Olympic and Paralympic Games. And asks how they have helped to create what promises to be the UK’s greatest sporting spectacle and a showcase for British expertise


HUGH ROBERTSON, MINISTER FOR SPORT AND THE OLYMPICS T


he Department for Culture, Me- dia and Sport has


been at the heart of the London’s bid to host 2012 Olympic Games since the beginning. We have overseen the whole project working with the differ- ent bodies involved to ensure the Games are delivered securely, on time and to budget and that they benefit the whole of the UK. This remains our role in the fi- nal few weeks as we help the organising committee to make sure that everything comes together to deliver a fantastic event for Britain and our visitors. Many businesses across the UK have


already benefited from the Games. More than 1,500 UK-based businesses have won contracts worth a total of £6bn to construct the Olympic Park, with fur- ther business opportunities generated through the supply chains. Likewise, 90 per cent of the £1bn-worth of contracts for staging the Games have also gone to UK-based businesses. However, we also need to ensure that


the Games contribute to wider economic growth in the long term not least by us- ing this opportunity to showcase the UK to an international audience. That is why we launched the GREAT campaign last


summer to promote the UK as one of the very best places to visit, study, work, in- vest and do business. The tourism arm of this £130m cam-


paign is already operating all over the world. Ninety million people in 14 cities from Beijing to Mumbai and Rio de Janei- ro to Tokyo will see the GREAT campaign as it aims to deliver an additional 4.6 mil- lion visitors to the UK with around £2bn extra spend and the creation of around 60,000 job opportunities. At the same time, we expect to boost


British business by £1bn through develop- ing trade and investment opportunities created by the Games. The Global Investment Conference on


the eve of the Games will see 200 of the world’s top business leaders meet with government ministers to discuss oppor- tunities for growth and investment. The British Business Embassy will host events focusing on a different high growth sec- tor each day of the Games giving more than 3,500 UK-based companies the chance to showcase their capabilities to key overseas CEOs, buyers, influencers and decision makers. The Games has provided us with a fan-


tastic basis to grow our economy but once the Olympic flame has been extinguished it should not signal the end of our work to promote our expertise globally.


22 Read Sports Management online sportsmanagement.co.uk/digital


Patriotism, as seen during the Queen’s Jubilee, is expected to return during the Games


Issue 3 2012 © cybertrek 2012


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