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2012 PROFILE NEWS AND JOBS UPDATED DAILY ONLINE AT WWW.SPORTSMANAGEMENT.CO.UK Debbie Jevans


Karen Maxwell talks to the director of sport at LOCOG about her role in delivering the London 2012 Olympic and Paralympic Games


How has your career background help you in your current role? As a professional tennis player, I first wit- nessed sport from the side of an athlete. I then became General Secretary of the International Tennis Federation (ITF) and organised a number of events – includ- ing the Olympic Tennis Event and the Davis and Federation Cups. After this I ran my own sports consulting company and dealt with a number of sports. Throughout my career I built up rela-


tionships with people at International Sport Federations, National Olympic Com- mittees and the International Olympic


Committee which has been invaluable for the role I’m doing now.


What does your job entail? I head up the team that’s responsible for delivering the Olympic and Paralympic sports events at the London 2012 Games and the Medical and Anti-Doping pro- grammes. We often say that our venue teams build the theatre and we put on the play, ensuring that all the needs of the athletes are in place. As well as the 34 competition venues,


we operate 25 standalone training venues. This means liaising with the 26 sports, 204


National Olympic Committees and 170 Na- tional Paralympic Committees, handling the athlete entries, registering the del- egations when they arrive in the Athletes’ Village and procuring more than a million pieces of sports equipment as well as de- veloping the competition schedules that are made up of more than 600 sessions. Our objective is to deliver each of the


Olympic events in an informed and excit- ing way. This year we’re delivering a step change in how sport is being presented to the public – particularly in the innova- tive use of sound, lighting and videos – explaining the roles and history of each sport. I want everyone who comes to the Games to go away saying ‘that was a fan- tastic experience’ and that the athletes only need worry about their performance because everything else is in place.


How do you manage volunteers? My team of 900 will expand to 20,000 at the Games, once our volunteers and technical officials are on board. Every volunteer is a Games Maker and will have specific training for their roles. All are vitally important to the successful delivery of the Games. Many of these roles will be watched by thousands of people – such as removing the starting blocks from the track, or sweeping the volleyball courts in a time out or being a ball boy or girl at the tennis events. Our hope is that many of our volunteers


continue to be part of that sport in the fu- ture, thereby creating a fantastic legacy. As well as our sports volunteers, our


Olympian Daley Thompson, former sports minister Richard Caborn and Debbie Jevans 16 Read Sports Management online sportsmanagement.co.uk/digital


medical teams are all qualified doctors, physiotherapists, masseurs, and dentists that are giving their time for free. They will play a key part at the Polyclinic at


Issue 3 2012 © cybertrek 2012


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