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400,000+ rEADErS leisure opportunities 17 APRIL – 30 APRIL 2012 ISSUE 578 Daily news & jobs: Kids ‘losing links’ with outdoors

A new report has claimed to have found “overwhelm- ing” evidence of a long-term decline in children’s relation- ship with the outdoors. Natural Childhood, which

has been compiled by author, TV producer and natural- ist Stephen Moss, combines years of academic research and surveys on the subject to highlight how a generation of children is finally losing touch with the natural world. Te new research has found

that fewer than 10 per cent of kids play in wild places; down from 50 per cent a generation ago. Meanwhile, the ‘roaming radius’ for kids has declined by 90 per cent in just one gen- eration (30 years). Te study shows that capturing children

before they enter the teenage years is crucial, with Moss’ research clearly showing that if you

The Visitor Attraction Company acquired

Paragon Entertainment, the York- based attractions design, production and fit-out company, has completed the purchase of Te Visitor Attraction Company (TVAC). TVAC is a provider of strategic

development, operating and project management services to the sector and has been acquired for a maxi- mum consideration of £300,000. Among some of the schemes involv-

ing TVAC are the ArcelorMittal Orbit viewing platform in the Olympic Park and Skyvue in Las Vegas, US. Details:


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Te survey will assess the impact of funding cuts

Museums Association in second ‘cuts survey’

Te Museums Association has launched its second annual survey in order to examine the impact of government and local author- ity cuts on museum services in the UK. According to the organisation, the study

Te study found that fewer than 10 per cent of kids play in wild places

get young people hooked before they reach 12-years-old, it will help to establish a lifelong passion for the environment. Read more:

Digital venture for FIA/Sport England

David Stalker, CEO of the Fitness Industry Association (FIA) has announced details of a new joint venture with Sport England, which is designed to help secure a digital legacy for the London 2012 Olympic Games. Writing in the April issue of Health Club

Management, Stalker said the partnership would encourage consumers to become more physically active and, as a result, grow mem- bership numbers at sports and health clubs. Te strategy will be based around a new

themed website – to be launched in the run up to the London Games – offering consum- ers that have been inspired by the Olympics an easy way of accessing sport in their area.

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Te new strategy is centred around a themed website Describing the scheme, Stalker said: “We live

in a digital age in which consumers are used to buying online, and in which we expect instan- taneous outcomes at a click of a button.” Read more:

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will allow for year-on-year comparisons to be made with last year’s findings and offer an insight into the effect of budget cuts. In 2011, more than half of the museums

that took part in the research (53 per cent) saw a reduction in funding, with 20 per cent reporting a cut of at least 25 per cent. Read more:

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