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news 6 SPN APR 2012 IndustryNews


The unveiling of a tile mural centrepiece at a state-of-the-art leisure facility in Bolton has gone swimmingly thanks to the unique ‘Artile’ service from Stoke-on-Trent based Johnson Tiles.


Depicting Rajan, one of the world’s last swimming elephants, the giant 8 metre by 3 metre mural was designed by Bolton University final year fine art students Cat Taylor Cummins and Sandra Bouguerch, who chose the inspirational image to demonstrate that if the largest creature which walks the earth can


swim, then anyone can.


The town of Bolton is also closely associated with elephants – the official crest features one atop a castle and there are various elephant-themed sculptures around the town centre.


LSPC TARGETS THE HIGH FLIERS AT LONDON BOATSHOW i FOR FURTHER INFORMATION


The photograph of 60-year-old Rajan, taken by renowned photographer Cesare Naldi, was digitally printed and applied on to glazed tiles by Johnson Tiles at its headquarters in Stoke-on-Trent. Each individual tile which makes up the mural offers the same


The opening was the first phase of a four-year plan to fully reopen the 98-year-old building as a Wellbeing Centre.


F JOHNSON TILES ( 0845 210 3000 : www.johnson-tiles.com


The campaign to save the building has been led by the Govanhill Baths Community Trust.


As part of this year’s London Tullett Prebon Boatshow, London Swimming Pool Company took part in the Luxury Lifestyle and Supercar Showcase organised by Exclusively. “Building a great reputation is dependent on many different promotional activities and this direct exposure to the company’s target market of high net worth individuals was a PR opportunity too good to be missed. And having a look inside a few super yachts was an added bonus!” said Helena Hoerberg-Lever, in charge of PR and marketing for the London pool and spa contractor.


Jamie Smith, LSPC Director said: “It’s all about being in the right place at the right time and securing just one contract during a show like this is worth the time and effort. Although we are working to full capacity and expanding, the order book needs to be topped up constantly. We are looking forward to exhibiting again at Grand Designs in conjunction with SPATA on 11-12 May at ExCel.”


i FOR FURTHER INFORMATION


F LONDON SWIMMING POOL COMPANY ( 020 8874 0414 : www.londonswimmingpools.com


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SWIMMING ELEPHANT TILE MAKES HUGE IMPACT AT NEW BOLTON POOL


performance as a standard decorative tile, and is fully UV and scratch resistant.


But it’s not just Rajan that’s set to cause a splash with users at Bolton One. Johnson Tiles also used their expertise in pool tiling to give the tank of the pool, the pool edge, spectator seating areas and separate hydrotherapy pool a luxurious finish from their ‘Absolute Pools’ range of tiles befitting the new £31m facility.


Phil Taylor, National Sales Manager (Swimming Pools & Leisure) at Johnson Tiles, said: “Virtually any image type – from photographs to paintings and pencil sketches – can be reproduced as tiles using our Artile service. It gives designers endless scope to create unique, bespoke ceramic tiles, and that’s just what’s been achieved at Bolton One. It was a fantastic project to be involved in, simply because we’ve been able to demonstrate that when it comes to pool tile design, anything goes.”


ACTOR CELEBRATES GLASGOW SWIMMING POOL REOPENING


A swimming pool in Glasgow whose closure led to violent clashes with police has been reopened by Scottish actor and director Peter Mullan. Glasgow City Council closed Govanhill Baths in March 2001 saying it was no longer viable with other pools nearby.


Protesters occupied the historic building but were removed that August.


Mullan was presented with a gold key to unlock the building. He was joined by Deputy First Minister and Glasgow Southside MSP Nicola Sturgeon.


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