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Pool&SpaIndustry OCT 2011 SPN


39


EXACTLY THE RIGHT CHOICE


Rob Stirland’s decision to opt for the Artesian brand of hot tubs has led to strong sales, a family success and international awards


I


t was quality which in the end made up Rob Stirland’s mind.


The fact that US built Artesian Spas manufacture unique and high performing hot tubs was the deciding factor when Rob decided to enter the specialist market of selling and marketing hot tubs. That was 10 years ago when there were far fewer spa brands on the UK market and there were opportunities for someone trying to make a serious move into the market and select the best brand to do it with. Artesian Spas stood out for the Stirland family. “They are well built, have great looks and have many unique features so when it came to looking at the brand to choose it made it an easier decision,” says Vicky Stirland.


There have been few regrets about the choice for the Stirland family which runs Artesian Spas UK from its base and vast showroom at Quest Park in Doncaster.


The true family-run business goes from strength to strength, with increased customer sales even during the more recent tougher times. Rob Stirland, Managing Director of Artesian UK says: “We continue to invest in our company and employees and, with positive forward-thinking, we have a solid infrastructure and a quality product we all believe in.’’


Artesian’s progress in the market has always been side by side with BISHTA and the company has been proud members of the association for the last nine years.


“Membership helps with both customers and dealers,” says Vicky, “it gives important backing and support to the business and it has always been important to us.”


Artesian Spas UK has five branded hot tub ranges it offers to customers – Island Spas, Platinum Class,


Platinum Elite Class, South Seas Spa and the latest range, its Garden Spas products which will feature when the business exhibits in Barcelona’s Piscina show in mid October. The Garden Spa range is a line of one and two seater hot tubs. They are perfectly suited to customers wanting a high quality spa for a small space or in a garden with limited access. Built in Las Vegas, Nevada, Artesian’s aim from the inception of the company and one which has impressed the Stirland family has been to provide the best designed, highest quality hot tubs at reasonable prices.


Rob prides himself on the excellence of their after sales service as well as their products. Their team supports a large network of quality dealers throughout the UK. Artesian feel that customer care shouldn’t stop when they have sold a spa! The attention to quality was rewarded recently when Rob Stirland, was presented with the “Artesian Spas Award of Excellence” in recognition of achievement in partnership, service, growth, integrity and commitment to the Artesian Spas brand.


The award was presented by George Hendricks, President of Artesian Spas in Las Vegas. Artesian Spas UK have recently seen their European presence increase as they were awarded distribution rights in Belgium, Spain and France. Artesian’s business continues to have what Vicky says is a good strong customer base. “I think the sales of luxury items like hot tubs do follow the economy but there always seems to be a market for the more top end hot tubs. The sales in the £5,000 to £7,000 range entry level has been excellent and there’s people who are willing to spend for a quality item.” Artesian’s Platinum and Platinum Elite Ranges are the company’s most upper-end lines, and


these are among the most powerful spas available. Certainly no other spa offers the patented DirectFlow™ pump and plumbing system, or the individual topside controls provided for every seat in a Platinum Elite Class spa. Each topside control has the patented Variable Flow Control™, it works in a similar way to a dimmer switch on a light, allowing the user to set their massage pressure without affecting any other person in the spa. This revolutionary feature uses up to 50% less electricity than traditional spas with diverters. Then there is the sheer aesthetic beauty, not to mention durability, of these spas. The South Seas Spa range has been designed to meet the needs of customers looking for value. This range offers the aesthetic and functional quality that Artesian are renowned for without breaking the bank.


Artesian Spas also produce the TidalFit exercise pool which is available with a variety of swim jet and hydrotherapy options. spn


i FOR FURTHER INFORMATION


F ARTESIAN SPAS ( 01302 730295 : www.artesianspas.co.uk & www.tidalfit.co.uk


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