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SPN APR 2011 Saunas&Steam


www.swimmingpoolnews.co.uk


A Neptune themed wet room from Vi Spa Experience Rooms, formerly Viking Spas


Another popular themed room from Vi Spas with a Fire & Ice room


Duo-toned wood finish from an interior of the Vi Spas saunas range


Says Neil Bimson from Vi Spas: “It was the chance to go through a whole re branding exercise and update all our products.” The market for sauna and steam rooms in particular, says Neil, is buoyant and busy with more consumers turning towards the luxury end of the market.


“Steam rooms are especially popular and we are putting in more and more of these luxury items. Vi Spa Experience Rooms design, build, install and service a range of bespoke saunas and steam rooms for the home and commercial throughout the UK.” Health clubs, hotels and luxury property developments are key to their market but the attraction of installing stylish saunas and steam rooms into private homes is also increasing. One speciality of Vi Spas is themed rooms with such options as herbal saunas, Swedish sauna rooms, Dry Salt Rooms and Hamam steam rooms. The flexibility of the bespoke product is key and has changed the market in recent years, the company says.


“A sauna doesn’t have to be sited on a ground floor or even indoors! Being just pure heat, it does not require drainage or plumbing or a special external venting facility, just a power source. As long as it can be accessed easily and meets health and safety requirements bespoke models can go virtually anywhere.


“Even the smaller pools and clubs are able to


enhance overall offer due to the adaptability of a bespoke solution. As long there is enough height, there is a shower facility in close proximity and access is still via the changing room, for health and hygiene reasons, any previously wasted space can be working more.”


INFRA-RED HIGHLIGHTS MORE MEDICAL APPROACH


The specialist niche of infra-red therapy is becoming one of the fastest growing sectors of the domestic sauna market where the theme is very much on medical benefits. Physiotherm, an Austrian company in Innsbruck, whose founder developed a patented infra-red solution specifically for delivering the most effective treatment with constant uninterrupted and variable Infra-red intensity, was at SPATEX this year with its sauna range new to the UK and available through MagMed Ltd. Quality, durability and efficiency of treatment all underline the design and manufacture of Physiotherm cabins. There are no superfluous additions or gimmicks, but craftsmanship and design.


Patented LavaTech™ ceramic lavasand filled heaters deliver the core benefit of constant infra-red flow and adjustable intensity of infra- red heat at comfortable air temperatures of between 25-40°C.


THIS & LEFT: Two home-fit spruce wood cabins manufactured in Austria by Physiotherm and now marketed in the UK by MagMed


The saunas have a digital touch-screen control system which allows for individual regulation of the infra-red therapy to each seating position. This critical innovation allows each user to enjoy exactly the right intensity of treatment for their ultimate comfort and treatment effectiveness. Physiotherm technology is, the company claims, life changing and it provides an important trend for future sauna sales. spn


i FOR FURTHER INFORMATION


F CERTIKIN ( 0113 393 4545 : www.certikin.co.uk F DALESAUNA ( 01423 798630 : www.dalesauna.co.uk F DRÖM UK LTD ( 01932 355655 : www.dromuk.com F GOLDEN COAST ( 01271 378100 : www.goldenc.com F MAGMED LTD (PHYSIOTHERM) ( 0845 225 5008 : www.magmed.com F VI SPA EXPERIENCE ROOMS ( 01257 440440 : www.vi-spa.co.uk


Contact


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