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HEIMTEXTIL: RECONNECT


Every year, Heimtextil (the international trade fair for contract textiles) invites a group of creative personalities from around the world to exchange ideas and develop joint predictions for the coming season, collating them for the international textile sector in the form of a Trend Book. Caroline Till and Kate Franklin of The Future Laboratory are responsible for the conceptual development of the Trend Book, which features new colours, designs and textures combined with cultural context and design information. Their predictions for the 2011/12 season are based around attitudes towards life and their effects on interior decorating trends. ‘Reconnect’ is divided into four topics of Sobriety, Mix Mash, Utility, and Wilderness, combining inspiring, amazing, thrilling sensual textiles with the rational. ‘Sobriety’ is a return to the essential and traditional. According to the trend panel, the new consumer landscape is characterised by quality, longevity, sustainability and significance. In this context, a new generation


of designers are researching forgotten skills, and traditional craftsmanship is making a comeback. This goes hand in hand with a growing desire on the part of consumers to find out more about the manufacturing process. ‘Mix Mash’ combines the high-tech with craftsmanship, new with old. It shows how tradition is being turned on its head and stylised ethnic influences from all over the world meet with novel patterns, prints and fabrics. ‘Utility’ stands for simplicity, accessibility and an invitation to use. Forget design for design’s sake, they say, these products are designed for everyday use, give greater meaning to their relationship with the user, and suggest a longer lifespan. Finally, ‘Wilderness’ represents a look back to where we came from. A new interest in crafts from the past, including milling and wicker- weaving are evolving as consumers look for distinctive individualistic features marked by imperfection, not perfection. www.heimtextil.messefrankfurt.com


COLOR MARKETING GROUP: COMFORT AND NOSTALGIA


As a Chairholder of Color Marketing Group, an international colour forecasting association, product designer Stacy Garcia tracks colour and pattern trends that extend to fabrics, carpets, wallcoverings, and furnishings. “Colour forecasting is often complex,” she says. “In group sessions, we discuss changes in neutrals and accent colours and dig into the psychographics and demographics that are leading these changes.” The Color Marketing


Group develops a well-rounded, cohesive palette by studying the cycles of colour. “Right now our work is revolving around the ideas of comfort, nostalgia and life’s simple pleasures,” comments Garcia. “The blending that I see in fashion right now particularly inspires me. In recent years, fashions have changed to accommodate layers, texture, drama, softness and a sense of free-spiritedness. Our recent collections took cues from this, and incorporated lots of layering, bold colours and heavy knitted textures.” Another of their predictions, Nuance, is about texture in neutral and pastel shades. According to Garcia, future collections will focus on a palette that comes out of comfort, whether it’s a classic lipstick red, a nostalgic navy or a versatile camel: “These are colours that have staying power, and are reminiscent of days gone by.” www.colormarketing.org


WWW.SLEEPERMAGAZINE.COM NOVEMBER / DECEMBER 2010 155


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