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SPN OCT 2010 SwimSpas


www.swimmingpoolnews.co.uk


THIS & LEFT: RivieraPool’s ‘Modena Swim & Fun’ swim spa, available through Certikin, features massage jets and waterfall


waterfall for the shoulders and neck area, pressure massage jets for the back and calves and an air bubbler to massage the feet and legs. It comes with a sand filter, a water heater and a Thermosafe cover which is opened and closed at the touch of a button.


Turning a domestic pool into an exercise pool or creating ‘bubble bath’ water movement is also increasingly popular. The Badu built-in or retrofit ‘over the wall’ counter-current unit has five models in the ‘in wall’ range, two of which were added this year. The stainless steel Badu ‘Jet Vogue’ and plastic ‘Jet Wave’, available from Golden Coast, are flush-mounted systems that can be built into the wall of any in-ground pool. Water is drawn into the unit through numerous openings and then returned to the pool through a powerful adjustable nozzle, which can be adjusted to provide resistance for an enjoyable therapeutic walk, jog or powered-swim. Each has a built-in LED light for night-time swimming sessions and all functions can be controlled from the pool. Making it easy to transform an existing pool is the range of Badu ‘over the wall’ units which can create a powerful current for endurance swimming for the athletically active. The self- contained units have an adjustable jet-propulsion system that pumps up to 1,250 litres per minute, allowing the swimmer to select the speed best suited to their ability.


A swim spa from Hydropool which is fitted with an advanced pressurised filtration system for cleanliness


According to Golden Coast, the benefits of such an arrangement are numerous, as many more locations can accommodate this combination of separate spa and pool, as the component parts are considerably smaller than an all-in-one swim spa.


Hydropool, the Canadian based hot tub specialists who pioneered self cleaning systems, has swim spas very much as part of its strategy for the UK.


Hydropool’s sales strategy is at the top end of the market with a high profile based on television exposure and has five hot tub brands and four unique swim spas as part of its product range. Lloyd Burden, European and UK Sales Director said the business is looking for a maximum of 15 quality dealers to lead the UK strategy which is focusing on dealers – not direct distribution. “It’s a clear strategy for us. We are looking for high profile professional dealers to move the business on. Our spas are at the top end of the market and that’s where the sales are focused. We were at SPATEX and picked up some great response and some good leads and that’s what we expected so we need to work our way through those.” Lloyd stressed a key part of the business was swim spas.


“Hydropools in the UK and in France sell more swim spas than anyone else in Europe and that part of the market is a big focus for us,” he added.


Hydropool’s AquaTrainer caters for the serious fitness enthusiast, or even Olympic standard swimmer


Certainly a main selling point of the Hydropool Aquatrainer range of swim spas is their self cleaning facility which cleans 100% of the water every 15 minutes.


The new structure and strategy for the business developed after financial changes in the business at the beginning of this year. Isobel Sanger of Elite Spas says, “We have recently installed an in-ground Eco Swim into our garden project at home and have monitored the energy consumption and have found the daily running costs to be between £1.09 - £1.21 per day, maintaining a temperature of 33°C. “So with our Elite Spas Eco Swim – we feel it’s now affordable to everyone as the car parking at your local leisure centre is more than the daily cost of running!


“With the space limitations of some houses, swim spas have fitted the niche of a small area to swim in all year round. Even the hardened pool builders have softened their views and flexibilities of these products. Also with the market explosion from most manufacturers the customers’ choice is endless to suit their specific requirements or designs.


“I’m almost certain, most manufacturers and distributors have seen a significant growth from the swim spa market in the last three years. It’s quite amazing the people who buy swim spas, from families with disabled children, to tri athletes,


An indoor setting for another Hydropool swim spa fitted with patented wide stream swim jets


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