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M3 INDOOR CYCLE M5


ELLIPTICAL AIR


RESISTANCE RANGE


Online voting will be open to all members of participating health clubs has your club got the ‘x’ factor?


Health Club Management (HCM) has helped to offi cially launch a new set of annual awards designed to help health clubs promote themselves locally. The Members’ Choice Health Club


Awards are the fi rst consumer awards in the industry, recognising excellence in customer service by asking members to vote for their clubs. The awards are designed to encourage


interaction between staff and members, and – for the winners – will act as an effective tool for local marketing. The competition is open to all private


health clubs, gyms and local leisure centres in the UK. It’s free to enter and sites can register until 31 December. Online voting for members will open on 10 January and run until 6 March 2011. The winning clubs will be announced in May 2011. Awards will be given to 13


regional winners (10 in England, plus Northern Ireland, Scotland and Wales) in two categories: clubs with up to 2,000 members and clubs with more than 2,000 members. There are also national categories for chains of clubs, including best small, medium and large chain. In each region, the top 10 clubs will be


shortlisted, with an eventual Gold, Silver and Bronze winner being announced. There will also be a National Grand Prix award for the UK’s highest scoring club. Liz Terry, editor of HCM, says:


“Creating a successful club isn’t just about great facilities. It’s about the staff, communication, customer service and whether the club provides value for money. The awards will help clubs focus on these aspects of the operation.” To register for the awards, please visit www.healthclubawards.co.uk


sencio reports increase in fi tness participation


Sencio Community Leisure (SCL) has reported an 18.9 per cent increase in adult participation in fi tness during 2009. The leisure trust, which operates


four leisure centres and a golf course on behalf of Leisure Sevenoaks District Council, revealed that it attracted more than 400,000 swimmers and welcomed almost 56,000 people to its Prime Time programme for the more mature sector of its customer base during the year. SCL also disclosed


october 2010 © cybertrek 2010


that 92 per cent of the company’s revenue is now generated by income from the use of its facilities. Mark Whyman, SCL chief


executive, says: “This is the fi rst time we have formally published our achievements and I’m proud we can demonstrate impressive and increasing usage of our facilities, a strong and largely supporting revenue stream, and a range of programmes and initiatives that inspire organisations to partner with us.”


“ The M5 Ellipticals are high quality and innovatively designed. Aesthetically they are impressive. They look different so attract attention. We were keen to do more gym based activities to create a buzz on the gym floor so choosing to purchase groups of M5s was an easy decision.”


Rob Beale Group Health & Fitness Manager David Lloyd


Keiser UK Ltd


0845 612 1102 www.keiseruk.com


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