This page contains a Flash digital edition of a book.

opening The students will use the gym

between 10am and 4pm – outside of peak times for local members

The Job Shop attracts potential recruits, who can then be directed upstairs for the relevant training

5pm and our students will be in the gym between 10am and 4pm, so the cross- over should be limited.”

the job shop Meanwhile a job shop is located on the ground floor, underneath the academy, staffed full-time by PTI careers advisors. It has a large shop window onto the high street; as well as job opportunities for graduates and students, the shop is targeting the general public, encouraging people to consider a career in the health and fitness industry. With the academy upstairs, potential recruits can witness first-hand what it would be like to train with PTI, and can be referred onto an appropriate training course by the career advisors. Botha talks about the light bulb

moment for the job shop: “PTI has a great reputation among those in the fi tness sector, but we wanted to take our brand values and messages about life in the health and fi tness industry to a wider audience. And when we toured our new location and learned about the retail area downstairs it just clicked – why not open a job shop for our students?” He continues: “The job shop

offi cially opened its doors at the beginning of August and it’s already proving popular. Our students, past and present, can use it to browse current job opportunities and get career advice. It also acts as a shop front and offers insight into Premier Training and the health and fi tness industry to people who aren’t familiar with it and who are considering a new


career.” The job shop also represents a good opportunity for employers, as there’s no charge to advertise jobs.

looking forward As public sector funding for training and education is cut, it’s going to fall on the shoulders of the operators to ensure that their fitness teams are trained and developed – and the operational experience of Botha and global marketing manager Victoria Branch, who both joined PTI from Leisure Connection, will help ensure PTI delivers the support operators need. Botha explains: “We understand the

challenges clubs and operators face and we know the issues keeping them awake at night. We’re perfectly placed to work in partnership with operators to ensure we’re upskilling and enhancing their workforce, but at the same time achieving value for money. “We understand what the industry

wants. When it comes to PTs you need someone with excellent knowledge, but at the same time someone who’s personable, friendly and approachable. We spend time with our students teaching them the softer skills they need and preparing them for the world of work. We deliver ‘fi t for purpose’ PTs with the best expertise.” Rhodes-Chamberlin continues: “So far

the new centre has been a tremendous success. We’ve achieved an uplift of 80 per cent in product sales over the past 12 months, with much of this a direct result of the new facility. A great deal of our business is generated through word of mouth and approximately 50 per cent

Read Health Club Management online at

of our students come to us via referrals. “The objectives for the new site are

linked to revenue and we’re on target there, but as well as the fi nancial side we want to be positioned as a one-stop shop for trainers and employers alike.” As important as referrals are to

Premier, however, the organisation took the step to ensure a strategic, considered approach was taken. This is being driven by Branch, who says:

“When you say Premier Training to someone in the industry, they instantly recognise the brand, but few people know of our complete offering and the consumer market certainly isn’t aware. “We’re about to deliver our fi rst

nationwide consumer campaign, which is a call to action and promotes

‘a job for life’. As well as the typical channels to consumer, we’ll also be working on getting our messages out virally and via social media.” In addition to extending its reach

across the UK, PTI has its sights set internationally, as Botha explains: “As challenging as the next 12 months will be for Premier in London and across the UK, it’s also very exciting. We’re also moving our operation abroad, setting up training centres across Europe and as far away as Saudi Arabia.” Premier Training International

certainly plans to push at the boundaries when it comes to education and training. It will be an interesting company to watch in 2011. rebecca douglas

october 2010 © cybertrek 2010

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76
Produced with Yudu -