This page contains a Flash digital edition of a book.
OCTOBER 10 LETTERS write to reply


Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email: healthclub@leisuremedia.com


if we’re to succeed, fi tness needs to be social again I was interested to read your interview with Robin Cope of British Military Fitness (HCM Aug, p28) and your feature on corporate wellness (HCM July, p68). I’m concerned by the sedentary lives of those working in big corporates and believe that, as with the BMF approach, fitness needs to bring back a social aspect, with a diverse offering, to inspire people to get active. Since arriving in Budapest, Hungary


– after working in Australia and the UK as a PT – I’ve noticed that the impact of corporate life on expatriates is even harder. In a foreign country and with language as a barrier, their lives become an isolated bubble, adversely affecting their health and wellbeing. It’s important to actively educate expats and their employers, providing a healthier alternative to the endless bar socialising. We therefore launched outdoor


London’s Central YMCA club has been using NPS for three years


net promoter score – a useful comparison tool


We read with interest Liz’s editorial on the Net Promoter Score (HCM Aug, p3). The Central YMCA club in London has been using the NPS for three years now as a means of gauging member satisfaction. Every month, our marketing data shows word of mouth to be by far the most common way in which new joiners heard about our club – if we meet our members’ expectations, they recommend others, and the NPS helps us to monitor this. In our 2007 and 2009 bi-annual


member surveys, the club’s NPS was 29 per cent and 45 per cent respectively, with the large increase thanks to a major refurb of the club and a thorough review of how we communicate with our members. But there’s still some way to go. A 100 per cent promoter score may never be achievable by any club, but it’s something we genuinely strive for.


6 Through our own research, we found


that the likelihood of recommending the club to a friend or colleague did not correlate with still being a member in six months’ time, and there are some who feel the predictive value of the NPS is limited. Arguments aside, what it does provide is a useful comparison, benchmarking your performance against that of your competitors, as well as your own performance in previous years. It can offer insight into perceptions


of a club’s strengths and weaknesses, particularly through the responses of the detractors and, when combined with a broader range of questions, can assist in effectively allocating resources to increase membership sales, improve retention and boost member satisfaction further. daniel lynn operations manager, central ymca


Read Health Club Management online at healthclubmanagement.co.uk/digital


group sessions in local parks, as well as running /cycling groups. I’m also co- operating with the Budapest marathon organisation to train groups towards participation in local marathons. I believe such initiatives will help create a thriving social atmosphere, bringing the fun back into fitness, and helping ensure a better future for us all in the long term. lucas leite founder, budapest outdoor fi tness


Expats in Hungary are receiving a helping hand to stay healthy


october 2010 © cybertrek 2010


OCTOBER 2010


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76
Produced with Yudu - www.yudu.com