This page contains a Flash digital edition of a book.
The gym has the capacity for 750 members, providing real- life case studies for students


Matt Brown, senior fi tness trainer


at Premier, talks about the current training trends: “As you would expect, our full-time courses are largely made up of young people, mainly males in their mid-20s. “However, we’ve seen an increase


in blended courses over the past 12 months, which allow students to spread the modules over a course of nine months. The demographic here is very much people who are planning to change careers and people balancing family life, with around 60 per cent of students being women.” Rhodes-Chamberlin continues: “In


2011, we’re looking to shorten our full-time course from 10 weeks to eight, but at the same time increase the content and the quality. Working with the National Academy of Sports Medicine (NASM), we’ll be in a position to deliver truly international qualifi cations here in the UK.”


Designed absolutely with students


in mind, to ensure the richest possible learning experience, the centre is split into distinct zones so students can learn in quieter areas of the building. The teaching rooms are spacious, light and airy, staffed by a teaching and support team of 16 that offers a wide range of specialities. The technology is also fi rst-class.


Interactive white boards are the stand-out attraction of each classroom, promoting student participation and allowing the trainer to access the internet to bring the lessons to life.


fitness facilities There’s also a 186sq m (2,000 sq ft), 35-station gym at the centre, featuring brand new Technogym equipment, which sits alongside an airy studio. The facilities are currently for use only by students, but PTI aims to open this brand new gym to the public too. At


We’ve seen an increase in blended courses over the past year; 60 per cent of these students are women


october 2010 © cybertrek 2010


the moment timescales are not definite and are subject to planning permission, but Botha is committed to this opportunity. “If everything goes to plan I envisage pre-sale starting on 1 January next year, with an official launch in March,” he explains. “We have the capacity to welcome


750 members and the price point will be around £30–£35 a month. From a latent demand study, which we’ve already carried out, we know that 65 per cent of the local population fi ts this price point, and 87,000 people live or work within a one-mile catchment area. We don’t see our facility competing with the big players, but instead see it as a complementary facility for local people. “We’re happy with our national estate


and this is not a model we’re looking to roll out nationwide, but we are committed to our fl agship centre and want to ensure it fl ies. We think this concept is a win:win situation – real- life case studies for our students and trainers to work with, while the public benefi t from working out with our PTs.” With students and teaching the focus


at the centre, Botha talks about how the team will balance the commercial gym with the education programme: “Most people use a gym before 8am and after


Read Health Club Management online at healthclubmanagement.co.uk/digital 59


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76
Produced with Yudu - www.yudu.com