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OCTOBER Staff knowledge is key to maintaining your CRM software p47 reader services


Keeping members motivated p54


47 the zen of software maintenance When it comes to resolving problems with your club management software, the suppliers’ helpdesks can of course help – but your own staff knowledge is also key


51 making a splash We ask our panel of experts for their thoughts on what’s new in marketing, and what operators can do to get the biggest bang for their buck


54 that’s entertainment Kath Hudson looks at some of the latest products designed to keep exercise interesting


58 one-stop shop Premier Training has opened a brand new training academy and job shop in Finsbury Park, north London. Rebecca Douglas pays a visit


october 2010 © cybertrek 2010


What’s hot in kids’ fitness p37


62 a new age Colin Milner reports on the key discussion topics at the ICAA’s recent, inaugural, UK event


64 going dutch How does the Dutch health and fitness sector compare to the UK market? Kate Cracknell reports


68 fitness-kit.net special product round-up BMX extends its Cruise range, Fitech V5 secures new distributors and EZ- Runner introduces new features


70 activity vs obesity A recent US study has revealed that there can be ‘varying’ benefits of exercise. We take a closer look


75 lightweights The wonders of mental exercise for burning calories, and the company that creates treadmills for dogs


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news & jobs For jobs and news, visit the Health Club Management website at healthclubmanagement.co.uk


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buyers’ guide For suppliers of products and services in the health club and spa markets, turn to p71


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