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Scientific Solutions For Fitness™


kids’ fi tness


JONATHAN WILLIAMS, CEO, SHOKK Evidence-based solutions


talented graduates within innovative companies in a problem- solving capacity, with the supporting expertise of the university. LJMU’s fi rst such placement, directly funded by the Department of Health/ERSC and the Technology Strategy Board, is Dr Lee Graves, who joined SHOKK as head of research and development last month. Dr Graves is one of the principal researchers in the UK in


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the area of physical activity and interactive gaming: for his PhD, he investigated the effect of active video games on physical activity, sedentary behaviour and health in young people. At SHOKK, he will evaluate scientifi c evidence to support


the implementation of youth activity programmes, drive national recommendations, and steer the development of SHOKK products and services. In particular, he will contribute to the development of SHOKK Tactics – our web-based activity management, health assessment and retention system – generating unique data on the physical fi tness of local children to allow for regional/national comparisons and benchmarks, thereby informing local behaviour change interventions. This partnership will not only help ensure our products


Include all, achieve more


SCIFIT is an Inclusive Fitness Research Associate and with a number of its cardio machines IFI accredited at Stage 2 making them one of the leading suppliers of inclusive fitness equipment.


The SCIFIT range offers a complete cardio and strength solution when inclusive fitness exercise for all is paramount. Key models can also sit alongside your existing traditional cardio and strength machines to meet your IFI commitments and open your facility to new markets.


and services cater precisely for our target markets, but will also provide credibility in our research and align us ever more closely to the government’s, and NICE’s, broader national agenda to combat childhood obesity.


PAUL SHINNERS, commercial director, Pulse Standalone facilities


physical activity solution within a dedicated, branded environment exclusively for children. Pulse has project-managed several such developments over


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the last 12 months, creating vibrant children’s zones where kids can exercise under the guidance of specially trained fi tness staff, socialise and play in their own space. With fashionable décor and cool branding, the concept combines our latest interactive fi tness products – Dance Machine and Active Wall & Floor – with our Vibe hydraulic circuit and a dedicated sofa chill-out zone that has healthy vending products, active gaming and the latest computer products and games. We see this type of offering


SCIFIT Ltd UK


Tel 01344 300022 Email info@scifit.uk.com


becoming the blueprint for future leisure developments and redevelopments of existing leisure space. A trip to the leisure centre will become a family activity where the parents and children exercise in their own areas, then meet within the social space to unwind.


38 www.SCIFIT.UK.com october 2010 © cybertrek 2010


o longer are operators content with timetabling the odd children’s fi tness class: nowadays the demand is for operators to provide a fun, exciting


HOKK and Liverpool John Moores University (LJMU) have come together in a Knowledge Transfer Partnership (KTP), a new scheme designed to place


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