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CASE STUDY CYBER COACH


The programme Cyber Coach Dance Mat Sessions were launched in 2007. How it works Clubs can connect pressure-sensitive dance mats for up to 32 children of all ages. Sessions range from fun Soccer Sevens matches, through Disco Dancing, to interactive games like Space Invaders. What’s needed? Training: Instructors need no specialist training to run sessions, although REPs-accredited training is offered. Minimum studio size: Mats can be used in any dance studio or even in a corner of the gym. Equipment: The basic 10-dance mat package includes a dancing game, more than 100 songs and no PRS music licence required.


CASE STUDY STAR TRAC


The programme Offering kids the chance to exercise like mum or dad, Teenspin was launched in 2000. How it works Based on the ever-popular adult Spinning® class, Teenspin offers group cycling for kids over the age of 11, with specially-designed games, team rides and a contemporary playlist. The programme aims to tap into all the things kids like, while introducing them to an exercise class they can continue into adulthood. What’s needed? Training: Star Trac offers an attendance course for clubs interested in Teenspin, plus an online workshop where freelance instructors can learn more. Minimum studio size: Standard sized Spinning studio. The site must be offi cially licensed as a Spinning facility. Equipment: Star Trac’s Offi cial Spinning Programme bikes.


kids ‘hooked’ at a young age means they’re much more likely to continue exercising as young adults. “Clubs and leisure centres already know


that kids don’t want to be shoe-horned into doing activities that suit grown-ups. They want classes specially-tailored to their needs and somewhere they can express themselves, without having to be quiet for adults,” says Saunders. “What’s been shown so far is that


when they get this, they fl ock in droves, and their parents come too. And that’s when clubs start to see returns.”


healthclub@leisuremedia.com abigail harris


october 2010 © cybertrek 2010


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