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kids’ fi tness


CASE STUDY FITPRO


The programmes Fitclub – which includes teamjam, teamcombat, teampower and teamenergy – launched in 1995. How it works Designed to complement the National Curriculum’s PE classes and cover essential Key Stage components, Fitclub classes aim to encourage kids from fi ve to 16 years old to embrace movement and activity through play. The focus is on dance, creative self-expression and martial arts, with sessions designed to combat childhood obesity while instilling lifelong healthy habits. What’s needed? Training: As well as Fitclub license (from Fitness Professional Ltd), instructors are required to attend a two-day Fitness Professionals course per individual programme. Minimum studio size: A studio equipped with a sound system, large enough for children to move around in. Equipment: Class requirements vary depending on the programme, but typically include beanbags, soft balls, bouncy balls etc.


CASE STUDY SHOKK


The programme SHOKK offers 11 different group exercise programmes, from SHOKK R.A.C.E. (indoor cycling) to the new SHOKK Parkour, launched in March. How it works The newest class concept is based on Parkour, the growing sport of ‘urban acrobatics’ (made popular by fi lms such as Casino Royale – see also Leisure Management issue 4 2010, p34), and combines running, jumping and climbing with gymnastics for eight- to 16-year- olds. On a mental level, the class encourages children to look at obstacles not as barriers, but as a path that requires different thinking to overcome. What’s needed? Training: Instructors must be qualifi ed in the Level 2 SHOKK Core Module. Minimum studio size: A standard studio, ideally with a high ceiling and suffi cient space for run-ups and safe landings. Equipment: Foam blocks, trampets and heavy-duty crash mats.


years, they’ve invested signifi cantly in new equipment for a huge variety of schemes designed to encourage youngsters into activity.” With PCTs often seeking the expert knowledge of clubs and leisure centres, operators’ infl uence has not been insignifi cant.


moving forwards Both suppliers and operators are,


however, wary that the ‘honeymoon’ can’t last. The coalition government’s proposal to scrap PCTs and place funding in the hands of GPs has implications that are yet to be realised. “Massive budget cuts in the sport, health and leisure sectors has already


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www.wattbike.com 08448 759 547


www.wattbike.com 08448 759 547


affected the free swimming scheme for under-16s; the worry is that these proposals could see physical activity move further down the list of priorities,” says Murphy. That said, there’s no indication of


pace slowing any time soon. “As we gear up to providing an Olympic legacy of health and fi tness, and a sense of community engagement with physical activity, kids’ fi tness programming can only grow,” says Jackson. The opportunities for revenue


generation may not be immediately obvious, but operators need to think longer-term when it comes to benefi ts. Few would deny that getting


october 2010 © cybertrek 2010


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