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Keith Burnet has been appointed joint CEO of newly launched budget chain easyGym (see p8). He will share the executive role with Paul Lorimer-Wing. An industry veteran, Burnet joined the

easyGym team on 4 October 2010, after leaving his role as global vice president of fi tness and spa at Hilton Worldwide. Speaking of his appointment, Burnet

Hemmings is a former elite athlete

hemmings for skillsactive

Anna Hemmings, six-time World Champion canoeist, has been named as the newest board member of SkillsActive, the Sector Skills Council for Sport and Active Leisure. As part of the 12-person board,

Hemmings will help set SkillsActive’s strategic direction and make decisions about its leadership, management and delivery. During her 15-year career,

Hemmings represented Great Britain at two Olympic Games and won six World Championship titles. After retiring, she helped found Beyond the Barriers, which is dedicated to improving the health and performance of individuals and organisations. She also has experience in sports broadcasting.

in brief...

new sales manager for balancemaster Jason McMahon has left equipment supplier Star Trac to head up the BalanceMaster team as national sales manager. McMahon spent seven years at Star Trac. Roles prior to that include fi ve years as at PowerSport. Commenting on his appointment,

McMahon says: “The opportunity to head up BalanceMaster is such an exciting prospect. It’s now my job to raise product awareness and increase sales so that the BalanceMaster machine takes its rightful position alongside household name products.”


mason and malik among new sport england board Sadie Mason, chief executive of Active Sussex, and Hanif Malik, chief executive of the Hamara Healthy Living Centre in Leeds, are among the six new board members to be appointed to the board of Sport England by Sport Minister Hugh Robertson. London Marathon CEO Nick Bitel,

former England women’s cricket captain Claire Connor, the former CEO of Cumbria County Council Peter Stybelski, and former Darlington Building Society CEO Peter Rowley complete the line-up.

Read Health Club Management online at

graves joins shokk Youth activity provider SHOKK has announced a post-doctorate Knowledge Transfer Project (KTP) with Liverpool John Moores University. The project will see SHOKK employ

the services of Dr Lee Graves as head of research and development. Graves is one of the principal researchers in the UK in the area of physical activity and interactive gaming. As part of his two-year placement, he will work on projects to identify and evaluate scientifi c evidence of the SHOKK concept and make improvements where appropriate. See also p38.

october 2010 © cybertrek 2010

says: “I’m absolutely delighted to be joining the easyGym leadership team at such an exciting time for this new brand. “easyGym is a dynamic,

entrepreneurial and market-driven company. I’m really looking forward to the challenge of executing our ambitious growth plans and making high quality fi tness facilities and services-accessible to people from all walks of life.” Lorimer-Wing, who was announced as

joint CEO earlier this year, adds: “We’re very pleased that an operator of Keith’s

Burnet joins easyGym from Hilton

experience and stature has decided to join us. His appointment helps to demonstrate that we are a serious business, managed by a team that has extensive experience, expertise and a proven track record of leadership.”

lemmon joins énergie group

Health club franchise The énergie Group has appointed Mark Lemmon, former CEO of pawnbroker Cash Converters, to the role of deputy chief executive. During Lemmon’s tenure as CEO,

Cash Converters – which also operates on a franchise model – developed its own corporate stores and a strong online offering. More recently, Lemmon held senior management consultancy roles with high street brands such as the Game group. He explains: “What is common to all franchise businesses is

the requirement for a strong support system and the back-up of a dynamic brand. “This is what attracted me to The

énergie Group in the fi rst place – fi rst- class systems and a powerful brand.” Jan Spaticchia, énergie CEO, says:

“We’re delighted that Mark has joined us – his abilities will be invaluable as we expand further.” UK-based The énergie Group has

recently expanded into seven countries in the Middle East and Europe.

news burnet joins easygym as joint ceo

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