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international in brief...


expansion plans for soko SOKO Fitness & Spa Group – the operator of fi tness centres, beauty salons and spas in China – has unveiled plans for future expansion. The company recently opened


two new facilities in the north- eastern Chinese city of Harbin: Daoli Fitness and the Legend Spa Central Club. It also entered the Beijing market at the end of 2009 through the acquisition of a majority interest in two local fi tness centres. SOKO currently operates 20


facilities in north-eastern China and Beijing, encompassing fi tness centres and yoga studios, beauty salons and spas, a non-surgical medical beauty centre and a beauty school. At the time of going to print, it was due to open its fourth site in Beijing, in the Westin Chaoyang hotel, with the company predicting further co-operations with hotel chains in the future.


goodlife rebrands zest Goodlife Health Clubs has completed its rebranding of the facilities formerly operated by Zest Health Clubs in Western Australia. This brings the group’s portfolio in the Perth area to six sites. Zest Health Clubs, previously a


national operator, now has just fi ve clubs in Western Australia, some of which trade independently while still using the Zest brand.


vivafit’s good wife In Portugal last month, TV channel Fox Life ran an eye-catching advertising campaign for its drama series The Good Wife in conjunction with Vivafi t women-only health clubs. Life-sized headless images of the protagonist, Alicia, were placed on bathroom mirrors, inviting members to see their own face on her body. Alongside this ran the line: “Imagine yourself in her place?” Any member who worked out on


14 September, day one of the new series, also received a T-shirt bearing a slogan such as “Men can afford the luxury of being lazy. We can’t,” or “They run for sport. We run for life.”


14


news anytime fi tness poland deal


Wayzata Poland Z.O.O, a subsidiary of Wayzata Capital, has signed an Area Development Agreement (ADA) to operate Anytime Fitness clubs in Poland. MG Kaminski, a native of Poland,


and Robert Lada currently operate Wayzata Capital, a US-based asset


management fi rm that deals in Eastern European securities. “We’ve spent our lives helping clients achieve excellent long-term rates of return through smart investments, so we know what works. We see great potential for Anytime Fitness’ 24-hour business model to thrive in Poland,” says Kaminski. Wayzata Poland plans to open three


clubs in the next two years, with a long- term aim of opening 10 clubs in Warsaw before moving into other Polish cities. The fi rst club is scheduled to open in Warsaw by November, with monthly membership fees of around US$30–40 (£19–£25). Wayzata Poland holds the right to


star trac classes at hive lifespan MG Kaminiski and Robert Lada plan


to open three new clubs in two years


expand the ADA into a master franchise agreement at a later date. This includes the option of selling sub-franchises, as well as owning/operating its own clubs.


The independent Hive Lifespan Center – which opened in New York State, US, in March – has introduced Star Trac HumanSport classes to its programming. The centre aims to offer a broad range


of services not normally found at a gym, and the new classes – launched in July – cater for both adults and teenagers. Facilities at the 1,615sq m club


include a health centre (physiotherapy, chiropody, nutrition, massage), a gym featuring a 20-yard track, a group cycling studio, a pilates studio, yoga, a sauna and a natural food café. It is equipped by Star Trac, along with GRAVITY Training Systems and TRX suspension training, with pilates kit from STOTT PILATES.


Facilities include a group cycling studio and a natural food café


nustep enters japanese fi tness market


NuStep, the manufacturer of recumbent cross-trainers, has signed a partnership with Exit Inc to act as its distributor in the Japanese fi tness and wellness market.


NuStep is already distributed in the Japanese healthcare and medical segments, but this is its fi rst venture into the Japanese fi tness market. Exit offers a range of services, from consultancy, through research and marketing, to distribution. Its Exit Sports division focuses on “the distribution of


Read Health Club Management online at healthclubmanagement.co.uk/digital


innovative products that advance sports performance, rehabilitation and physical therapy” – a portfolio which now includes NuStep’s products. NuStep’s equipment is designed to help people stay in motion regardless of physical condition, and is already used at thousands of homes, fi tness, wellness and rehabilitation centres across the US, including The Mayo Clinic, The University of Michigan, the Cleveland Clinic and the Duke Center for Living.


october 2010 © cybertrek 2010


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