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update in brief...


dll appoints make it rain Make It Rain has been appointed by David Lloyd Leisure (DLL) to deliver pay-per-click (PPC) and search engine optimisation (SEO) services for its 10 European health clubs. The campaign – in Ireland, the


Netherlands, Spain and Belgium – follows the success of a marketing strategy led by Make It Rain on behalf of DLL at the operator’s 78 UK-based facilities. The aim is to strengthen


DLL’s online presence across the continent and help the operator achieve a growth in membership sales by focusing on generating sales enquiries on a cost-per-enquiry basis.


contractor appointed for rochdale scheme Rochdale Borough Council has appointed Letchworth Garden City- based Willmott Dixon Construction to design and build the new leisure centre in Rochdale town centre. Willmott Dixon, which has


also worked with the council on St Anne’s Academy in Middleton, has been appointed to deliver the £10.8m project and work is now underway to submit a full planning application later this month. Plans for the new centre include


two swimming pools, a sports hall and a large fi tness gym, along with a youth gym and dance studios. Work is due to start on-site in November and the centre is scheduled to open in 2012. It will be managed by leisure trust Link4Life.


An artist’s impression of the plans st albans centre


plans confi rmed St Albans City and District Council (SACDC) has confi rmed that it will be pursuing existing multi-million pound plans for the redevelopment of the Westminster Lodge Leisure Centre. The council’s cabinet backed the


facility mix for the scheme at a meeting on 10 August, which will incorporate 647sq m (6,964sq ft) of water space and an overall capacity for 223 swimmers. When complete, the new


Westminster Lodge Leisure Centre will include a 25m x 17m, eight-lane main swimming pool with 50 per cent moveable fl oor and a 17m x 10m learner pool with fully-moveable fl oor. A 52sq m (560sq ft) confi dence water


area for toddlers is also proposed, in addition to a 200-station fi tness suite with group cycling studio, a four-court sports hall, two exercise studios and a climbing wall. A spa area and poolside health suite, a youth gym, a children’s soft play area, a crèche and café will complete the amenities, which all featured in original plans approved in 2009.


news fi tspace chain


to expand No frills fi tness operator FitSpace is looking to add to its existing eight clubs. According to Kenny McAndrew,


founder and managing director, FitSpace tends to open brand new sites close to retail and existing leisure facilities – but is also looking into acquiring under- performing health clubs. The company is funded by Leisure and


Media VCT, a private company, and a ‘high net worth individual’ who combine to create the board. Leisure property specialist Humberts


Leisure is assisting FitSpace with the search for new sites. McAndrew explains: “The demand


for budget fi tness facilities has increased signifi cantly during the recession, as people have cut back on what they deem a ‘luxury’.” Gavin Brent, MD of Humberts, adds:


“People have re-evaluated their fi tness requirements, and many realise it’s not worth paying a premium for a sauna they will seldom use.”


The company operates eight clubs, including one in Mitcham (pictured)


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