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Issue No 534 £2.00 10 August - 23 August 2010 news & jobs updated daily online Circulation 23,035 (July 07 – June 08) Nickelodeon-branded attraction for Pleasure Beach By Martin Nash

Children's entertainment brand Nickelodeon and the Pleasure Beach amusement park in Blackpool have agreed to develop the UK's first Nickel- odeon-branded attraction. Nickelodeon's shows and

characters will feature in more than 14 attractions covering an area of 6 acres (2.4 hectares) at Pleasure Beach, with construc- tion of Nickelodeon Land scheduled to begin in the autumn. A grand opening is planned for the spring of 2011. Gerald Raines, senior director

at Nickelodeon Theme Parks and Attractions said: "This is an ideal location for Nickelodeon

Under the terms of the

agreement, Nickelodeon will bring its characters, interactive shows, and 'green slime' to Pleasure Beach, along with new rides, games and food outlets themed with Nickelodeon characters including Sponge- Bob SquarePants, Dora the Explorer, Fairly Odd Parents and Avatar: The Last Airbender The attraction will join

The Nickelodeon characters include a number of household names

and a great opportunity to expand our global presence." Amanda Thompson, manag-

ing director of Pleasure Beach, Blackpool said: "Nickelodeon Land will combine Pleasure

Beach's reputation for amazing rides and attractions with Nickelodeon's favorite fun characters to produce a wonderful attraction, which will wow visitors to the park."

Work completed on Kentish Town Sports Centre Historic leisure centre reopens to the public following £25m renovation scheme

By Tom Walker

The Kentish Town Sports Centre in London has reopened to the public, following a comprehen- sive £25m revamp of the Grade II-listed Victorian building. Facilities at the new centre

include three swimming pools, a 90-station health and fitness club equipped by Technogym, a Kinesis area, a Power Plate zone, a group exercise studio and a Wii Fit interactive zone. Work also included the

refurbishment of the faclity's historical features – such as the



The original features of the centre have been retained

main Willes pool facade – and the creation of a new café. The project was undertaken by a team including Roberts


Limbrick Architects; consultants Davis Langdon; property experts Cyril Sweett; Max Fordham Consulting Engineers; Alan Baxter and Associates; and Wates Construction. The building has achieved a

Very Good BREEAM (environ- mental building assessment) rating and has been designed to be more eco-friendly and cheaper to run by using an existing bore-hole to supply water to the pools. The centre will be operated

by Greenwich Leisure on behalf of London Borough of Camden.


Nickelodeon Universe in Minneapolis' Mall of America; Nick Central at Dreamworld Australia; and Nickland at Movie Park Germany, together with Nickelodeon attractions at the Universal Studios theme parks in Orlando, Florida and Hollywood, California.

Parents scared of outside play

An ICM survey commis- sioned by Play England for Playday 2010 – the annual celebration of children's right to play – says that 47 per cent of adults think it is unsafe for children to play outside. According to a spokes-

person for Playday 1010, the research "demon- strates the need for communities to create bet- ter places for children to grow up and to improve opportunities for children to play outside."

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